#OceanShoot2017

This year we decided the team at Ocean deserved some proper staff photos. No more Instagram selfies (those filters are so forgiving!), but something that makes it clear we’re proud to be unique with our own sense of style. The results were amazing, and this is the story behind those great shots. 

We’re fortunate in Halifax that there are so many great businesses, especially downtown, but Applehead Studios is a standout company.  If you’re not aware of their work, you should be, it’s amazing!  They’re highly-regarded for their beautiful wedding photography, but they can do so much more and we gave them permission to give us the Applehead treatment ... complete creative free reign. Were we nervous, absolutely!

An easy rapport was struck because we both respect what each other does. They were grinning that we didn’t want the usual straight-laced headshots for corporate clients and politicians. No, we wanted something creative to capture not just what we do but some of our spirit. Ocean Optometry has always been something more than testing eyes and selling glasses. We aspire to help our customers express themselves and provide real care in everything we do.

For us, testing eyes isn’t just our job. You only have one pair of eyes and so our exams are thorough with an unusual attention to detail, but a key difference is how we make them personal. We appreciate that you’re unique and so a conveyor belt approach doesn’t fit with our ethos. Also, you might of noticed, we LOVE eyewear. We don’t do off-the-shelf products with brands attached to sell you an image. People come to us for the finest eyewear, and we give it to them. On our shelves you’ll find pieces made by artisan craftsmen, with the beautiful acetates, titanium, horn, and wood. Naturally, we use the best ophthalmic lenses too. This is another thing that ourselves and Applehead agree on, the optics produced by Nikon in both their camera technology and their spectacle lens technology is astounding.  Your eyes will thank you, and they’re welcome.

We wanted to ensure that the photographs captured something of the individual people, a geek, a biker, a reader and an outdoorsman; that they captured the essence of Ocean Optometry.  Having traveled an ocean to get here, we’re proud of our new home, and wanted to capture this with a strong reference to the history of Nova Scotia and its connection with the sea.

After many ideas, the concept was decided upon and we’re pleased to introduce:

#OceanShoot2017 – The Fishing Shack

Set in a timeless moment, perhaps early in the morning, eyes full of optimism for the day ahead.  A classic scene, peaceful and enduring, where victories aren’t easily won, but gratefully earned.

The sea salt is ingrained in every pixel, a sense of excited expectation palatable in the air.

Just beware of the seagull.

Mike Bonang

Alicia Austin

Dr. Euan McGinty

Dr. John Wilson

Outdoorsman

Reader

Geek

Biker

Many thanks to Applehead Studio for knocking this one out of the park!

The eye examination ... what do you see back there?

One of the greatest privileges of being an optometrist is to be able to look at our patient's eyes in great detail, including right through the pupil to the back of the eye.  The eye is an amazing organ with many intricate details which we routinely examine as part of our eye examinations and so often we take our sight for granted, but many may wonder what are we actually looking at back there when we examine the eyes.

Examining the eyes isn't as scary as some may think, especially given the popular myth in the late 19th and early 20th centuries that the eyes somehow recorded what we saw and that if you photographed the eyes of a dead person you could see the last thing they saw (http://en.wikipedia.org/wiki/Optography and http://www.college-optometrists.org/en/college/museyeum/online_exhibitions/eye/optography.cfm).  This popular concept was used as a plot device in some fiction of the time and was even employed as an investigative technique for some actual forensic investigations.

Our digital retinal camera

At Ocean Optometry we are pleased to include retinal photography as part of our standard comprehensive
eye examination* and we use a Nikon DSLR camera back mounted on a digital retinal camera to capture the images even before you see Dr McGinty or Dr Wilson.  These images are seamlessly integrated into your electronic health record at Ocean and will be reviewed with you by our doctors as part of your eye examination.

Here is an example of one of our digital images:

Digital Retinal Image - Right Eye

You can clearly see some very important structures in the eye, although on first glance it may resemble more the appearance of Mars or the Sun towards sunset.  The salmon pink colour of this photograph shows a nice healthy retina, with the blood vessels overlying the retina.  The lighter/thinner blood vessels are the arteries, which supply oxygenated and nutrient rich blood to the tissues.  The darker/thicker vessels are the veins which take the blood back to the heart.  The vessels branch out from a single point, with smaller and smaller branches, nicely resembling a tree in appearance.

In the lighter pink areas, almost yellow, the retina is light enough that the underlying blood vessel structure is visible.  This is from the white of the eye, right round at the back of the eye!

The point where the blood vessels enter and leave is also the point where the optic nerve leaves the eye to take the information to the brain about what we are seeing.  This is the optic nerve head or the optic disc and creates the natural blind spot in the eye which we all have.  Careful examination of the optic nerve head is very important to help to assess for the presence of glaucoma.  Using digital photographs as part of our eye examination allows for careful comparison in appearance of the optic nerve head between visits to help detect change over time.

Central in the picture is a darker area, called the macula.  The macula is the area of greatest sensitivity of the retina, it has the highest density of light receptive cone cells present, the highest density of pigment underlying the macula and has a very rich supply of nutrients provided through the underlying vessel structure.  Unfortunately, if this area is damaged the impact on our quality of vision can be significant and this is why regular assessment to look for signs of diseases such as Macular Degeneration is important.

One final feature we often get asked about when we are discussing the retinal images is "what is that bump/lump in the top right corner?".  This is a historical feature in retinal photographs and is always in the top right corner as a way of saying "This way up!".  Prior to digital photography, retinal photographs relied upon either 35mm slide film of polaroid film to capture the images, once printed a photograph could be rotated and with slide, flipped even, which could lead to confusion over the area of the eye you were looking at or if you were looking at a right or a left eye.  So don't worry about the bump, we want it to be there!

* There is a $25 co-pay for digital retinal photography for MSI paid eye examinations.

Quality ensured using our Nikon camera

Press Release - Slow Food Eyeglasses come to Halifax

Ocean Optometry, Halifax (July 02, 2013) - Eyeglasses, like many other products, can often travel thousands of miles before arriving at the final retailer for sale. A more environmentally responsible alternative has arrived at Ocean Optometry.

 “When we first met with Drift Eyewear and were introduced to the range, we were blown away by the ethos of the company and the ingenious design solutions at which they have arrived,” commented Dr. Euan McGinty.  Drift Eyewear’s hand-made frames have created a unique solution in eyeglasses combining a natural acetate front and timber sides.  The frames take their design ingenuity from the architectural world as well as from nature.

“While wooden frames aren’t new”, optician Michael Bonang added, “Drift’s solution has allowed for the combining of more fragile reclaimed or sustainably sourced woods with perfectly managed weight distribution throughout the frames. This makes the frames comfortable and well-fitting”.

Drift Eyewear frames have an acetate front, definitely the look of the season, and timber sides.  “We felt that these frames also provided a great connection with the Maritimes”, said Dr. John Wilson, “There are several different options for the temples. I t was great to see a maple wood option and we were incredibly excited by the range called 12 Meter which uses reclaimed boat timbers”.

Ocean Optometry is an independent optometry office recently opened on Blowers Street in downtown Halifax.  Working with other independent companies is incredibly important to their business and Drift Eyewear is a perfect fit for this philosophy.  Being pioneers in eyewear fashion, Ocean Optometry is delivering options which have never before been available, not just within the HRM, but the across the whole of Atlantic Canada.  Assistant Erin Hensler explained, “Drift Eyewear supplies only a few retailers in the whole of Canada and none east of Ontario.  From initial order to arrival, we have waited almost three months for these frames, but when you are selecting a hand-made, small-run speciality product it is definitely worth the wait.”

The range is available to view at:

Ocean Optometry

5240 Blowers Street
Halifax
Tel: (902) 446-4470
ww.oceanoptometry.ca

Our local outlook

It may seem a strange thought to hear Ocean Optometry talking about loving things local, especially when you hear our accents!

Although it is true that Dr John Wilson and Dr Euan McGinty are "from away", they bring with them a global perspective and a broad reaching level of experience and importantly a deep rooted understanding of why local is so important.

One of the main reasons that using local businesses is vital for any community can be seen from cold hard statistics.  Recent studies have demonstrated that generates 3.5 times more wealth for the local economy compared to chain owned business.  What does this mean beyond the statistics?  That the money spent within the community stays within the community - it is used in other local businesses, it is used to support local community projects and activities, it creates jobs and opportunities within the community and it enables the community to grow and flourish.  With chain owned business a good proportion of the same money is syphoned off to support the very existence of the chain itself, it's corporate needs and offices, the corporate staff and perhaps on activities such as national advertising, etc.

What may be thinly hidden from the general public, however, is where the ownership of an office lies.  At times offices can be owned by national or multi-national chains.

This is one of the reasons that Ocean Optometry takes its responsibility as a local business seriously, we try to work with other local businesses first and foremost.  We recognise that this isn't always possible and we also need to consider where the ethos of local is.  So we very much look at our local responsibility on a global scale.  Having a desire to bring the best products to the local community we have ensured that we look at the companies we work with and, where possible, will choose a company with a local ethos similar to our own.  We like to work with independent companies who share the same ideals and principles as ourself.

We encourage you to share our love of local, consider where you make your purchase and take on a local outlook, with a global twist (funny accents optional).

A great source for all things local in Halifax is I love local Halifax:



Keep up to date with their website and follow them on twitter, you'll be amazed as to how busy the local scene is.

More info on local V's chains can be found here:

Click to Enlarge Image



Why Buying Local is Worth Every Cent Infographic by CustomMade

Six Weekiversary

Victoria Day – our six weekiversary!

What an amazing 43 days!

 

Ocean Optometry officially opened its doors for business six weeks ago on Victoria Day. In that time we have now performed many more eye examinations than we dared to anticipate and we’ve helped people choose some beautiful eyeglasses. We’ve worked with our lens suppliers to bring crystal clear vision in the optically and cosmetically best way possible. We’ve even fitted people with contact lenses for their very first time.

We are amazed by the response that we’ve had and also quite humbled. We’ve had complete strangers tweet to us that our store looks great as they’ve walked past. We’ve heard comments that it is “glasses heaven” and that we have “too many nice glasses”.

Since our earliest plans were being laid, John and Euan wanted to create a truly unique optometry office. From the interior design, to the eyewear ranges, through the advanced IT infrastructure to our engagement via social media. We wanted to be dynamic, vibrant, on trend and urban. Most of all we wanted to have fun while we did it. This is the reason that four friends have chosen to work together and even though, like all good friends, we have had disagreements and ‘heated debates’ we’ve stayed true to our core principle and loved every moment of it.

This Victoria Day weekend we closed on the Monday, to get a chance to spend time with our loved ones and recharge our batteries. We've come back refreshed and hungry for success.

This is where we now need your help. Our office is very much in a David and Goliath situation. We are a small local office, competing in an industry worth billions of dollars. We are creating our own space against competitors with years of trading history and incredibly deep pockets for advertising budgets. We are also competing against offices who you may imagine are local and yet are owned by national corporations with hundreds of offices.

You can help, though, by spreading the word.

We would love if you tell people about Ocean Optometry, perhaps someone needs an eye examination or you feel they could do with new eyewear. Perhaps someone has a red eye and needs immediate attention. Whatever the reason, we would be incredibly grateful if you could tell people about Ocean Optometry and your experience with us.

We would love for you to follow us on Twitter, like us on facebook or review us on Yelp!

If you’ve just picked up your new glasses, tweet us a picture of them, or post a picture to our facebook wall.

Whatever you can do, however you can spread the word, we would be honoured and grateful.

We too hope that you had a great Victoria Day weekend and, most of all, are having fun,

Euan & John

Dr Euan McGinty & Dr John Wilson

co-owners and eye-geeks to the core.