What's scary about choosing eyewear?

We have many wonderful interactions with people coming in to Ocean Optometry to look for eyewear, but in the eighteen months since we have opened we have come to realise that perhaps we do things a little differently!  I'm not sure if it's right or wrong; better or worse ... it's just how we do things!

Then I remembered - we have a blog!  What a perfect vehicle to explain how we do things here at Ocean!

So here's some things to be aware of:

1 - We don't bite!

Seriously, we don't!  I know some people are concerned about asking for help - perhaps we will pounce on them?  We won't!

Mike, our optician, going through frame options with Stuart

We always try to make sure that when you come in to Ocean you are acknowledged, even if we are busy.  It's nice to be acknowledged.  We may even strike up a conversation, and that's just being polite.

If this is your first time visiting Ocean, we will explain a little about the collections of eyewear that we carry and give you a brief idea of the layout.  This lets you get a feel for the lie of the land.  Some people at this stage will want to then have a look unaccompanied, and we will always respect this.

It's fun to be able to try on different frames, without feeling that you are being watched.  One thing to be aware of, though, is we have hundreds of frames to choose from and it can all get somewhat overwhelming.  This is when having expert assistance in selecting eyewear comes in to its own, and that may not be the family or friends that are with you!

Hana falling in love with an Activist frame

At Ocean we are expert in choosing the right frames for you both in terms of form and function.

The frames have to look fantastic and be just what you are looking for, but they also have to work with your prescription.

Especially with frame ranges like TD Tom Davies where we can make a one-off frame completely from scratch just for you, having expert advice is invaluable.

We are sure you won't regret letting us help you choose your eyewear!

2 - There are no boys and girls!

We don't have our frames displayed by "gents" and "ladies" or male/female; boys/girls ... however you want phrase it!  These are collections of fine eyewear, not washroom selections!

The collections of eyewear that we carry all have unique characteristics - this is one of the advantages of working with independent eyewear manufacturers.

The frames selections that we have are not mass-produced homogenized product with a brand label stuck on it through a licensing agreement.  The eyewear collections are all hand made, often in small production runs, by artisan craftsmen with years of skill, knowledge and tradition.  They are producing styles created by designers who are the very cutting edge of eyewear fashion and the creators of the trends that others follow.

Eyewear by collection

Often you may hear terms like "designer eyewear" and it has become, in many ways, an overused and somewhat meaningless phrase.  What would perhaps be more correct would be "brand eyewear" or "label eyewear", where an eyewear manufacturing company has either bought a company for its brand, or has bought the licensing rights for a well known brand.

These frames are then designed in house, produced by that manufacturer and using the added strength of the brand attraction.  In many ways, what was originally attractive, inspirational or unique about a particular brand may no longer be true.  Eyewear brands such as Oakley and Ray-ban are no longer manufactured by the original makers, but produced by the same company.  If all that is important is the brand, and this may indeed be the key feature you are looking for, then you will be satisfied with your purchase.  At Ocean, however, we would rather pay for quality than a name!

Having definite collections to choose between allows you to really get a feel for the different eyewear ranges, so have fun exploring to find out what appeals to your senses.

3 - Is your eyewear exclusive or one-off?

Well, yes and no!

Hand made, embedded with French lace

If we design a Couture TD Tom Davies frame then it's definitely a one-off frame. Some of our frames are made from or incorporate natural materials, so they are definitely one-off frames, you will never find exactly the same colouration or patterning again.

When we choose our frame ranges, we like to offer something different.  Generally we are the only office within the Maritimes to carry any of the frame lines we do, in fact, there may not be anyone east of Toronto with the frame collection, perhaps even all of Canada!

SALT. are handcrafted in Japan

As the frame collections are hand made in limited production runs it is also important to remember that it may not be possible for us to order in a frame again.  When we do order eyewear, we don't like to repeat frames models and colours, we always like to have fresh and new selections to pick from.

We do advise people looking at our collections of this, and perhaps some think this is just a sales gimmick, but we can assure you it's not.  If someone comes back in and asks us for a frame which has already been chosen, there is nothing that we would love to do more than sell it again - that makes our lives so much easier!  There can be huge element of disappointment, though, to find out that the frame you set your heart upon last week has now gone.

Our best advice is if you find something you like, go for it!

This way you avoid any chance of disappointment.  It is not feasible for us to put frames aside, this would not be fair on other people coming in to look for their new eyewear.

Drift - handmade with reclaimed wood from sailing ships

If we are able to order in a frame which has gone, it is useful to remember there may be additional costs due to single piece shipping/customs charges.  With hand made products, we also find that there can be slight variations even when we receive the same model/colour again - this is part of their beauty.  If a patient has also requested that we do not re-order a particular frame we will also always respect that.

What's the take home message?

1. Choosing new eyewear should be a fun experience, let us help you and it definitely will be!
2. Find out about the different collections, knowing the history behind them make appreciating the design elements all the more significant.
3. Don't be a commitment-phobe!  If you find eyewear that you like, then make that decision and order them.

We will always give our honest opinion when you are choosing eyewear as we want people to love you in your new glasses - that way they will ask you where you got them from!  It's not all about you, after all ;-) !

Mark coming down to his final choice!

Seeing Red?

Last week we took a peek at some fabulous blue eyeglasses that may have made you rethink what colours will work for you.

This week it's reds turn...

ic! berlin - Nameless

A true vibrant, bold red - ic!berlin 'Nameless' combines a powerful colour and shape. Not for the faint of heart this frame is a real head-turner.  Very often when choosing glasses people may shy away from the bolder and more vibrant colours, thinking "I can't wear that".  It is not until you try the frame on, though, that you get a real sense of how the colour works for you.  The bold and dramatic Nameless completely works if you are brave enough to try it on:

Another way that the brightness of the frame can be altered is with the finish of the material, take Dasha for example:

SALT. - Dasha

Precise finishing, a soft matte tone and a combination of red and black makes this SALT. frame  perfectly wearable as either an ophthalmic frame or sunglasses.  The warmer colours incorporated in this frame natural complement many skin tones and creates a bold, yet professional, look.

Rock Optika - Blue Note

Solid style, solid construction Rock Optika knocks it out of the park with 'Blue Note' in Red Zeppelin. How to make a statement without saying a word. 

The strong angles complement the fiery colour of the Rock Optika model.  Release your inner rockstar when you choose this model!

Claire Goldsmith - Wing

Not ready for a full on set of red? This pair by Claire Goldsmith combines subtle architectural details with just a whisper of red throughout the inside of the frame.

Classic, elegant lines, married together with the finest quality Italian acetates and timeless craftsmanship.  A timeless model like Wing manages to be modern, while capturing a vintage spirit of bygone Hollywood glamour.

ic! berlin Boombox!

BOOM!

There you have it, explosive styling, intricate details and an attitude as fierce as the wearer.  Here red takes centre stage in the lenses, proving its versatility and vibrancy.  Big and bold this frame is completely wearable ... if you dare!

Got the blues?

One thing I notice a lot of in the dispensary is when patients are trying on frames they always seem to shy away from certain colours. Blue, red, yellow and green are a few of the bright, beautiful colours that wait patiently on the shelf until a brave soul takes the plunge and realizes - Wow - I CAN wear blue/red/green/rainbow! 

Amazing.

One problem with fashion, I feel, is that people often get stuck in certain rules. They feel that their skin tone, hair colour, eye colour, etc predetermines what palette of colours they are destined to wear and this often extends to eye wear. Yes - those "rules" do tend to work and there are some colours that lend themselves beautifully to many skin tones BUT (and this is a big but) there are always exceptions and style rules are made to be broken.

The beauty of eyeglass frames is not only shape and colour - but material, texture, tone and polish. Such details can make a huge difference in how a certain frame looks and works with an individual's style and complete look. Case in point? Blue...

RockOptika - Herrington  'The Blues'

This is a BLUE frame that means business! Bold, bright and sassy it certainly makes a statement. I love how the strong style balances perfectly with the shiny polish of the indigo coloured acetate.

You don't just wear this frame you own it.

ic! berlin - 'Marie' in electric light blue

True class and style meet in this gorgeous electric light blue frame. Hand-crafted, extremely lightweight surgical stainless steel transforms to become discretely luminous by the addition of tiny crystals deposited onto the frame. This beauty really shines.

Drift - 'Atticus'

Texture can play a huge role in eyewear design and it's often over looked. The beautiful soft, matte finish on the acetate front of this frame plays well with the elegant hand-crafted wooden temples. When you try this on you may even forget that the frame front is indigo - your attention simply focuses on the soft textures and superb balance.

SALT. - Taryn in Jade Pearl Gradient

It's all about tone with this frame. Bold and exciting it's bright ocean blue acetate is softened ever so slightly by the crystal gradient. This frame is an ice-breaker, a conversation piece - a statement.  It combines beautifully the elements of the ocean, powerful and yet serene.

TD Tom Davies - showcasing a selection of acetate colour choices

Your frame should be as unique as you are. Sometimes what we have on display may not be quite what you're looking for. You may think - I love that frame but I wish it was a matte finish or I like the shape but I need it to be larger...well no matter what you want to change our TD Tom Davies bespoke collection will have an answer.

Like a tailored suit, these frames are individually hand-crafted to perfectly complement you. Simply choose the frame style you like and we work with you to customize the rest. By changing size, colour and/or finish we can design a frame that fits you - impeccably.

Interviews with a designer ... David Rose - designer at SALT. Optics

At any of the international exhibitions we attend one of the greatest joys is in the discovery of new companies and those hidden gems which you were not aware of before.  SALT. were exactly one of those discoveries, we first met them at New York in April 2013 - Wow!

SALT.'s mission really sums up our feeling about their eyewear perfectly, "SALT. Optics is an independent
lifestyle company that creates premium handcrafted eyewear for people who like simple things made well."  To say that SALT. eyeglasses are made well is a huge understatement, quite simply their quality is unsurpassed.

In Paris this year we met with SALT. again to see their new collections and to find out even more about their company.  Designer David Rose was attending Silmo and it was too good an opportunity to miss, therefore, we are pleased that our next interview in this series is with David.

Here's our interview with David:

 What was your inspiration to become an eyewear designer?

Good question, while my surfing career was coming to an end, I picked up a warehouse gig with OSA (Optical Shop Aspen).  After about a week it was apparent that I was falling in love with eyewear.  I was surrounded by amazing brands and an array of different frame shapes, sizes, materials and applications.  Seeing all this was super positive and for years I just soaked everything up like a sponge.  Then in 2002 I was lucky enough to spend sometime working at Oliver Peoples and handle their production and manufacturing.  Although I never designed anything at OP, it was an exciting time to work closely with Larry and Patty in their design studio to find out whats coming up next, listen to their ideas about fashion and trend, as well as picking up on valuable reference points on why a DBL or temple length should be shortened or lengthened.  Then in 2006 I connected with Salt Optics through and old relationship with Ron Smith and have since been handling all their design and manufacturing.  Its been a fun and exhausting 16 years, but I wouldn't change it for the world.    

Harlan

Do you have an all time favourite frame that you designed?

Probably my favorite frame right now is Harlan.  I love the profile and
the use of Acetate and Titanium.  The vintage "line" detailing on the bridge gives the frame legacy but you can still dress this frame up or down.  I also think the color pallet and matte finishings have some staying power.








Which city would like to travel to next?

Halifax of course!

Is there a particular material that you would like working with or that you would like to work with?

Its so easy to think about using different materials or taking frames elsewhere but I really love the tradition of making hand made acetate frames in Japan.  The touch each craftsperson puts into a frame is so refreshing and authentic. The attention to detail is an investment in quality that will benefit for years to come.  Now that’s something special!

How long does the process take from initial design to finished eyewear?

It takes anywhere from 12-24 months. Some designs kinda just cross through waiting for a slot to open in the collection, like staple piece. While other might be excel excelerated because of fashion or trend.  

What influences do you draw on when creating your ranges?

I love shopping for vintage frames, especially in Japan.  I get a lot of inspiration from old catalogues of frames that aren't really made anymore.  But I feel like I get most my inspiration from experiencing the ocean, mountains and desert around southern & northern California.  Some of the culture that surrounds this area is really cool.    

Thank you David for taking the time to answer those questions.

More information about SALT. Optics can be found out here:

Website

Facebook       Twitter

And of course ... by coming in to Ocean Optometry!

Silmo 2013 - Part 3

Our third and last full day in Paris.  We are up early, keen to maximise our time there and really get the most from the show possible.  We travel to the show using the RER rail system, we feel that we've become quite the experts in this (or at least for the small section of it that we travel), but this morning it is different.  It is a Saturday and instead of being surrounded by smart commuters and office workers we are accompanied by families heading in to the city to enjoy all that Paris has to offer.  Unfortunately, this is not for us, we're headed to a big hall full of eye stuff ... I think I know what we'd rather be doing ... eye stuff!!

Espresso to start the day

We were at the exhibition so early that only the exhibitors were allowed to enter, ah well, time to grab a double espresso and prepare ourselves for the day's appointments.  We were scheduled to meet with Bellinger, Claire Goldsmith and Salt - all wonderful collections which offer something unique and special to the world of eyeglasses.

Finally nine o'clock comes around and we head for our first appointment with Bellinger.  Bellinger has a completely different approach to manufacturing eyewear, the acetate materials they use are completely unique to themselves and they have developed different ways of working the material (almost like kneading dough) which creates lively, flowing and dynamic colour patterns throughout their ranges.  As well as viewing the latest collections it was wonderful to spend some time with Claus Bellinger as he talks us through the various manufacturing processes involved.  It all seems to be a wonderful mix of engineering, science, art and creativity; the thought process applied to each frame in every collection makes sure that Bellinger is anything but a cookie cutter product.

Bellinger demonstration box showing different states of acetate right from cotton!

We now have a little time before meeting with David, one of the designers with Salt, and this window of opportunity makes for an ideal time to go and organise our second find of the show.  Another great eyewear range, which we will again tease you with by not telling you who!  Let's just say that this collection really Rocks!

Salt Optics was next on our agenda and we really do love Salt frames at Ocean Optometry, in fact, not only do we love them but our patients do too.  We have been blown away by the positive feedback about this range and it was great to go and sit with one of their designers and to be able to pass back so many good comments.  It was also great to find out more about David, similar to our own Dr John Wilson, his path into optics has not been the most straight forward.  In saying that, John was never a pro-surfer, like David, so perhaps there the comparison ends!

The new Salt pieces are quite simply beautiful.  We put together a great collection to bring back to Halifax really showcasing the best shapes and colours available.  Then it is an easy switch to our next appointment - Salt Optics had shared some of the Claire Goldsmith stand space!  So we moved one table over and lost ourselves in a world of classic, vintage and incredibly chic eyewear.

Claire is a great character and it was lovely to catch up with her again.

John, Claire Goldsmith, Euan

Given Claire's family history in eyewear design it would be far too easy to talk about things in terms of vintage and retro, however, the collection really would be better as being described as stylish, elegant, modern and classic.  However you want to describe them, these frames are fab!

We are done!

We walk around the show for another few hours, but with the appointments taken care of and some new finds in the bag both of us are starting to flag and the last few days are starting to catch up with us.  We head away from the show.  On our way back to hotel we decide to break the journey at Gare Nord and poke our heads above ground to catch a glimpse of Paris.  It was busy, with plenty of hustle and bustle, but we manage to grab a café and watch the street scene for a while.  A great time to go over all of the sights and experiences of the show for the two of us and consider how we want to bring back our own little bit of Paris to share with Nova Scotia!

Corn roaster on a busy street

One last inspiring sight was a street seller selling corn using a brazier in a shopping cart to roast it.  I couldn't help but think it would be lovely to have some fresh corn from the Valley to cook just in this style!

We knew that our time in Paris was drawing to a close, tomorrow morning we had an early transfer to the airport and then we would have to leave this European city behind.  It had been a great few days, very focused on the business of Ocean Optometry, selecting eyewear, being inspired, gaining knowledge and just generally immersing ourselves in all things eye geekery.  It left us wanting more and perhaps just regretting a little bit that we hadn't managed to do any of the great sights of the city while we were there.

We hope you've enjoyed reading all about our travels and sharing our visit to Silmo Paris.  For videos from the show, you can also visit: https://www.youtube.com/user/OceanOptom.

One final comment ... that night the dinner was French!

Great Review of SALT. Optic's Lodin sunglasses

Here at Ocean Optometry we love working with SALT. Optics, their range is designed for people who like simple things well made.

A great example of this is their Lodin sunglasses:

It's great to see that we aren't the only ones to think that SALT. make beautiful and trendy glasses, Men's Journal also agrees.