Please don't come to us!

It may seems strange for any business to say that, but we sincerely mean it ... in certain circumstances.  In fact, by this stage you've maybe already decided that we're not for you - that's fine, move along!

This is something which is quite core to everything we do here at Ocean Optometry and has been part of our journey from our very earliest discussions.  When we started shifting from the pipe dream of, "We should do something", to actually saying, "We're doing something", we had to consider how our office would be.

From the outset there seemed to us that there are already plenty of optometry offices serving Halifax and Nova Scotia who do a good job, providing optometric services and a fair selection of eyewear to choose from.  If you want to get your eyes examined or want to get some glasses, they'll sort you out.

So why did we need to create Ocean Optometry?

We had a need to offer something different, something new and something exciting.  We wanted to create an optometry office which was contemporary, urban, relaxed, fashionable, friendly and fun to attend.

Initially we even thought that we would carry ranges from all the fashion labels and have wall-to-wall

brands covering our shelves.

We're so glad we didn't.

The more we looked into these ranges, the more we became disappointed!  Now, these are just our personal feelings, if you like branded eyewear and they resonate with you, wear them loud and proud, it's really important to enjoy your eyewear.

To our eyes, though, it became pretty obvious that these ranges very quickly appear somewhat generic ... blah, even, they are predominantly manufactured by one of three huge corporations.  They often have very little association with the actual brand they represent, in reality it tends to be a licensing agreement.

When the same few companies are manufacturing a huge amount of the eyewear, it's little surprise that they begin to appear "samey".  When these companies then have sales and distribution channels which means that they pervade virtually every optometry office and optical, while owning their own stores as well, you do really begin to wonder just how something so generic has managed to create the allure of something exclusive ... they're "designer" after all.  Or, at least we did.

Then we took a leap of real faith, we believed in our abilities and skills to do our work well.  Now it was time to put our belief into products which also represented our independent nature.  We sourced all of our ranges from independent companies, who deal mainly with the leading eyewear boutiques around the world ... and us!

Fashion's bleeding edge

What has been really surprising is how well this decision has been received, very pleasantly surprising!  There does seem to be a real desire to get beyond the consumerism of brands and have a genuine sense of providence over the purchasing decisions we make.  Eyewear is no different and folks are telling us the choices we are making are good choices!

A fortunate happenstance of this pinnacle decision is the eyewear we carry is actually at the leading edge of fashion trends.  The corporations produce eyewear to sell as a commodity and volume is key, they are duty bound to maximise turnover and profit for their shareholders.  Therefore they don't lead the fashions, they follow and try to capitalise on them.  Every company needs to make a profit, obviously, however, in our experience when dealing with independent companies this is not their driving goal.

When you come to Ocean Optometry you should find all of those features mentioned earlier, that we are contemporary, urban, relaxed, fashionable, friendly and fun.  If this appeals to you, come right in.  If you want to choose eyewear which says more about you than a corporation, then we're definitely for you.  If your sense of style is not generic, but you have an attention for detail and fine design and products then the welcome mat's right there.

If you're thinking that by writing this we've completely lost the plot and if you want a brand or label on your glasses, if you want a bargain basement deal, or a twofor proposition, then you are going to be disappointed.  If you want to be just a sheep in the flock, then probably best to avoid us.

Seriously, stay away, we're going to irritate you with our friendly cheerfulness, humour, cool musical vibes and desire to make the eyewear of the Maritimes that bit more beautiful one pair at a time.  You know what, we're not even apologetic about it!

As an aside, when I was penning this article I didn't realise where the phrase "pipe dream" came from - every day's a school day!

New frame range arrives @ Ocean Optometry

Kirk & Kirk - Vivarium

This may not come as a surprise to you, but we really do love our eyewear ranges here at Ocean!  We travel to the best international exhibits to meet with the finest creators of eyewear in the world.  At that point we then individually select the frames to bring back to Halifax for you to enjoy!

That may sound like quite the process, however, it makes a world of difference for our office!  It means that we don't just have generically styled and humdrum collections for you to choose from.

The arrival of a completely new collection is always an exciting event, and recently we had the great pleasure of opening up quite a special box from Kirk & Kirk.  Launched in September 2014 at Silmo, in Paris, these were a must have for us as soon as we saw them.

Kirk Brothers

Heritage

Jason and Karen Kirk have quite the pedigree as eyewear designers, so when they announced their
new venture, we knew it was going to be special.

Sidney and Percy Kirk first opened their workshop creating eyewear in 1919 in London, UK.  Renowned for their innovation and style, the Kirk Brothers soon became a benchmark to be compared against.  Three generations later, Jason and Karen Kirk are doing it all again!

One thing that we become quite nerdilly obsessed about, attention to detail - Kirk & Kirk has this in bucket loads!

Their inaugural ophthalmic collection is called Vivarium.  Vivarium is inspired by the Victorian obsession with science and nature, each frame is named after a famous scientist of that era - models include such great names as Curie, Fleming, Darwin and Carson.

Hand Crafted

Beautifully handmade in France, the frames balance a strong look, with contemporary styles and fashion leading shapes.  Kirk & Kirk have sourced an exceptional Italian acrylic material to create the frames with, allowing for a unique colour palette.  The metallic finish to the colours gives a warmth and depth which just isn't available in any other material.

The collection features blue, bordeaux, anthracite, brown, green and silver colours.  Describing them does not really do them justice, though, you need to try them on and see how the colour subtly alters as you move your head.  In some ways it almost seems like the frame is alive!

The idea of life is brought out in another unique feature that the collection has - decorative pins.  Each frame features two pins made in either 925 sterling silver or 9 carat gold, crafted with incredible detail by artisan jewellers in England.  Studying the workmanship that the pins features really highlights the attention to detail that Kirk & Kirk have used when creating this collection.

Intricate and whimsical, delicate and yet bold all at the same time you can be sure that you will be in touch with your inner Victorian Dandy when you choose Kirk & Kirk Vivarium!

What's scary about choosing eyewear?

We have many wonderful interactions with people coming in to Ocean Optometry to look for eyewear, but in the eighteen months since we have opened we have come to realise that perhaps we do things a little differently!  I'm not sure if it's right or wrong; better or worse ... it's just how we do things!

Then I remembered - we have a blog!  What a perfect vehicle to explain how we do things here at Ocean!

So here's some things to be aware of:

1 - We don't bite!

Seriously, we don't!  I know some people are concerned about asking for help - perhaps we will pounce on them?  We won't!

Mike, our optician, going through frame options with Stuart

We always try to make sure that when you come in to Ocean you are acknowledged, even if we are busy.  It's nice to be acknowledged.  We may even strike up a conversation, and that's just being polite.

If this is your first time visiting Ocean, we will explain a little about the collections of eyewear that we carry and give you a brief idea of the layout.  This lets you get a feel for the lie of the land.  Some people at this stage will want to then have a look unaccompanied, and we will always respect this.

It's fun to be able to try on different frames, without feeling that you are being watched.  One thing to be aware of, though, is we have hundreds of frames to choose from and it can all get somewhat overwhelming.  This is when having expert assistance in selecting eyewear comes in to its own, and that may not be the family or friends that are with you!

Hana falling in love with an Activist frame

At Ocean we are expert in choosing the right frames for you both in terms of form and function.

The frames have to look fantastic and be just what you are looking for, but they also have to work with your prescription.

Especially with frame ranges like TD Tom Davies where we can make a one-off frame completely from scratch just for you, having expert advice is invaluable.

We are sure you won't regret letting us help you choose your eyewear!

2 - There are no boys and girls!

We don't have our frames displayed by "gents" and "ladies" or male/female; boys/girls ... however you want phrase it!  These are collections of fine eyewear, not washroom selections!

The collections of eyewear that we carry all have unique characteristics - this is one of the advantages of working with independent eyewear manufacturers.

The frames selections that we have are not mass-produced homogenized product with a brand label stuck on it through a licensing agreement.  The eyewear collections are all hand made, often in small production runs, by artisan craftsmen with years of skill, knowledge and tradition.  They are producing styles created by designers who are the very cutting edge of eyewear fashion and the creators of the trends that others follow.

Eyewear by collection

Often you may hear terms like "designer eyewear" and it has become, in many ways, an overused and somewhat meaningless phrase.  What would perhaps be more correct would be "brand eyewear" or "label eyewear", where an eyewear manufacturing company has either bought a company for its brand, or has bought the licensing rights for a well known brand.

These frames are then designed in house, produced by that manufacturer and using the added strength of the brand attraction.  In many ways, what was originally attractive, inspirational or unique about a particular brand may no longer be true.  Eyewear brands such as Oakley and Ray-ban are no longer manufactured by the original makers, but produced by the same company.  If all that is important is the brand, and this may indeed be the key feature you are looking for, then you will be satisfied with your purchase.  At Ocean, however, we would rather pay for quality than a name!

Having definite collections to choose between allows you to really get a feel for the different eyewear ranges, so have fun exploring to find out what appeals to your senses.

3 - Is your eyewear exclusive or one-off?

Well, yes and no!

Hand made, embedded with French lace

If we design a Couture TD Tom Davies frame then it's definitely a one-off frame. Some of our frames are made from or incorporate natural materials, so they are definitely one-off frames, you will never find exactly the same colouration or patterning again.

When we choose our frame ranges, we like to offer something different.  Generally we are the only office within the Maritimes to carry any of the frame lines we do, in fact, there may not be anyone east of Toronto with the frame collection, perhaps even all of Canada!

SALT. are handcrafted in Japan

As the frame collections are hand made in limited production runs it is also important to remember that it may not be possible for us to order in a frame again.  When we do order eyewear, we don't like to repeat frames models and colours, we always like to have fresh and new selections to pick from.

We do advise people looking at our collections of this, and perhaps some think this is just a sales gimmick, but we can assure you it's not.  If someone comes back in and asks us for a frame which has already been chosen, there is nothing that we would love to do more than sell it again - that makes our lives so much easier!  There can be huge element of disappointment, though, to find out that the frame you set your heart upon last week has now gone.

Our best advice is if you find something you like, go for it!

This way you avoid any chance of disappointment.  It is not feasible for us to put frames aside, this would not be fair on other people coming in to look for their new eyewear.

Drift - handmade with reclaimed wood from sailing ships

If we are able to order in a frame which has gone, it is useful to remember there may be additional costs due to single piece shipping/customs charges.  With hand made products, we also find that there can be slight variations even when we receive the same model/colour again - this is part of their beauty.  If a patient has also requested that we do not re-order a particular frame we will also always respect that.

What's the take home message?

1. Choosing new eyewear should be a fun experience, let us help you and it definitely will be!
2. Find out about the different collections, knowing the history behind them make appreciating the design elements all the more significant.
3. Don't be a commitment-phobe!  If you find eyewear that you like, then make that decision and order them.

We will always give our honest opinion when you are choosing eyewear as we want people to love you in your new glasses - that way they will ask you where you got them from!  It's not all about you, after all ;-) !

Mark coming down to his final choice!

New York / Vision East Expo Day 5

Hard to believe that this is our fifth day in NYC, this is turning into quite the marathon event.  Looking at our schedule we knew that this was going to be a busy day, we had a lot of appointments, and quite a special day - we would only be spending half of it at the actual convention centre.

Visiting the stands at the convention centre brings many great things, you inevitably see new things across all of the different sectors that make up the optometric business.  You find some amazing unexpected finds, perhaps hidden away in a smaller booth or tucked away in a corner.  You also see some tremendous showboating by some of the industry giants as they try to prove that my stand is bigger than your stand.  We could go on at some length about how awful some of these are, but that's not why we're here.  When we see these monstrosities, though, it does reassure us that we are absolutely correct to continue to forge great relationship with independent manufacturers, designers and suppliers.

This mornings hidden gem was something that we have been looking for since before we opened, and today we found the solution - literally!  We have been looking for an eyeglass cleaner spray that we were happy with for a long time, we wanted something as environmentally friendly as possible, which did a great job of cleaning and protecting your lenses and fitted our general office philosophies.  Now we have it:

Our very own 'local' eyeglass cleaner

When you now pick up your new eyewear, be sure to pick up a bottle of this spray formulated with Nova Scotia water!  The great thing is, when you have this bottle you can come back any time to get it re-filled - we want you to keep your eyeglasses looking fabulous, after all!

So, where shall we start today? With our only appointment at the show, first thing.  We love working with this supplier who creates our very own line of "by Ocean" eyeglasses for us.  These offer a great value option with frames handmade in Germany in a clean and elegant style.  We updated our selection of shapes and also added in more sunglasses - we are so confident that this winter will end!

Now, with a few hours before our rendezvous in an Airstream, we go for an explore.  This is when we found our eyeglass cleaner.  It also gave us an opportunity to look at some of the eye exam equipment.  We admit it, we are eye geeks through and through and when we are presented with a range of eye-toys it's very difficult to resist.  So, we didn't!  Dr Wilson picked up a new lens for examining the back of the eyes in great detail and we also choose some new tools to help us in our day to day eye examinations and when we have an eye emergency of some foreign matter stuck in the eye.  All of these additional tools add to both the range and quality of services we can provide in the eye care/eye health factor of our business.

Activist Eyewear

With the exploring over, it was time to head out, cross the rainy street and find a polished Airstream.  Inside were our friends Activist Eyewear.  Anthony & Mark gave us a very warm welcome and there's no denying that this is a seriously cool place to come and meet with them.  It is slightly surreal inside with the polished, curved walls creating a funfair hall of mirrors type effect, but with some cool mood lighting and groovy tunes you can get away with anything!

We love how Activist have an exquisite level of attention to detail.  There are so many subtle touches throughout the whole range and within each product that let you know you really have something special.  It really was a simple decision for us to order in more of their ophthalmic frames which people have been loving in Halifax.  Once we are done with the ophthalmic collection, we move on to their sunglasses.  Wow!

These really are fabulous, combining a sense of classic style with modern functionality, you are sure to be choosing sunglasses that not only look great but perform superbly.  Make sure you follow our Twitter and Facebook posts as we'll definitely be announcing when these arrive in our office and we suspect that they're not going to hang around for long when they do!

We shoot the breeze for a while as Anthony & Mark really are lovely people to spend time with, but with our next appointment looming soon enough it's time to head out into a rainy March day in New York.

After a short walk we arrived at the Loft - this time to do business, rather than to party.  Mind you, what a place to do business!

The sparkliest business venue ever!

The exhibitors at the Loft are perhaps some of the most exclusive eyewear ranges available, the cream of the crop.  The Loft was originally started by Bevel to try to provide a better setting to choose eyewear in and to get away from the burden of dealing with the main venue's exhibition red tape.  In so many ways, they have succeeded.  The atmosphere is relaxed and laid back, there are a wonderful collection of exhibitors and you get the sense of both open-ness and intimacy at the same time.  There does not feel any pressure to choose your selection and move on, here.

We start with meeting with Bernhard Wolf, from Rolf.  Rolf are by far the best makers of natural product eyewear globally at the moment, bar none.  With frames made from wood, stone and buffalo horn their selection is exquisite.  When choosing to carry Rolf Spectacles we knew that having a good relationship with them would be important, as a family business Rolf completely get the importance of this.  We spend time with Bernhard, review their offerings and bring ourselves up to date with all of their activities.

We then spend some time with Bevel.  Bevel is a line which we have not reviewed before, however, as they are the innovators of the Loft, it would seem rude not to.  Firstly, they are thoroughly nice people ... thoroughly!  Creative, global, caring and most of all ... nice!  So it's already looking good from the relationship point of view.  In saying that, we already had quite a lot of stock organised and some more appointments to go.  We have good lines chosen for the office already that have been working well for us, do we really need another range?

We get down to the task in hand and start to go through the range - beautiful, simply, beautiful.  Hand made in Japan, their quality is superb.  Oh, go on then, let's chose some of these, they really are wonderful.

Then we go to our final appointment - SALT.  We've been looking forward to this for quite some time, they really are a range of eyeglasses which has become a firm favourite in our office.  After meeting with all the great people of SALT., including designer David who we'd last seen in Paris, it was time to catch up with Amy - our local agent from Ontario.  We went through the new collection, you feel very special seeing the models as they have just been launched and aren't even in the market yet.

What's new for this year for us?  Sunglasses from SALT. Having found their ophthalmic frames to be such a popular range and having found their quality to be exemplary, adding the sunglasses range was an easy decision.

Some of the models are available as both sunglasses and ophthalmic frames and some are just available as one or the other.  SALT. sunnies come with quality polarized lenses as standard and we are able to put prescription lenses in all of the.

Thankfully we also managed to find some wonderful models to help us choose the sunglasses that we wanted to showcase at Ocean.

Okay, maybe it wasn't all about modelling the sunglasses, maybe it was all about just shooting the breeze with a cool California vibe while looking fabulous and feeling 100% the absolute rockstar.  They're not just sunglasses, they're a lifestyle choice, and you know it!

Did we order some?

Absolutely!

We were in New York; we were there avoiding a storm that was burying Nova Scotia in snow; we were hiding from the rain lashing down outside - but we were wearing the coolest sunglasses and in our world the sun was most definitely shining.

Our sunglasses collection.

As a final note we are very thankful for the time that all of the companies give us.  We are fairly intensive about wanting to be completely knowledgeable about the products that we carry and some of our questions are challenging.  It is important to us to know the construction techniques inside out and back to front, we want to ensure that the glasses you  choose from Ocean are second to none.

For more information about these independent eyewear ranges please see:
Activist Eyewear - http://www.oceanoptometry.ca/index.php/activist-eyewear
Rolf Spectacles - http://www.oceanoptometry.ca/index.php/rolf-spectacles
Bevel Spectacles - http://www.oceanoptometry.ca/index.php/bevel
SALT. Optics - http://www.oceanoptometry.ca/index.php/salt

The rainy day finished with a lovely Italian meal in an incredibly busy restaurant right on 7th Avenue near Central Park.  Kindly invited as guests of Allergan again, it is a great chance to catch up with both optometrist colleagues, especially from different provinces, and the professionals from Allergan.

New York / Vision East Expo Day 4

With our heads full of exciting ideas from yesterday's day long workshop and evening festivities, we got up early to prepare for our full first day at the Javits Center.  We already had a series of appointments set up for the day, with them carefully spaced out to ensure that we had time for browsing and finding new collections and interesting items which we may want to bring back to Ocean.

Cold, clear bright morning

To get us set up for the day we grab a coffee and muffin in the Yotel - seriously if you want a cool place to stay while in NYC, definitely check it out!  The big advantage for us is that it is only ten minutes walk from the Yotel to Javits Center.  Perhaps this is a draw back, though, as just as happened in Paris in the Fall we arrive too early and the exhibition isn't even open yet!  I guess we're just too keen!

Drift Eyewear

We had a nice way to ease ourself into our day with our first appointment - Drift Eyewear.  This has been a fabulous collection for us, handmade in Chicago by some really cool people.  Like, seriously cool, I wish I was them, people.

Their new collection adds to the range of classic shapes and adds in a new colour for 2014.  It may not sound a lot, but with the frames made from bio-acetate fronts and reclaimed wood temples, they really don't need to do a lot to them.  

After catching up with the good folk from Drift, it was time to further delve into the Galleria area - this is definitely one of the highlights of the trip, to spend time immersed with a myriad of designers and manufacturers from around the world.  In this one area there are the more exclusive brands like Oliver Peoples and Alain Mikli, small independent luxury brands like L.G.R. and Eye Respect and cutting edge eyewear fashionistas like ic! berlin and Mykita.

Colourful and stylish as only the Italians can

It would be tempting to choose something from everyone in this area, however, when we are considering collections we have to make sure that they are a good fit for us.  One of the things we've been looking for is to find the perfect children's range.  So many of the children's frames currently seem to be miniature versions of adult frames, rather than having been designed with children in mind.

We were excited to have found Chick Eyewear when we were in Paris and it was time to view their new range just launched a few weeks before.  WOW! They were absolutely perfect, colourful in a European way, great shapes and fabulous material and construction.  It's so nice when something falls in to place so well and these children's frames absolutely were a perfect fit.

Our next appointment was with Jason Kirk to view the Savile Row frames.  These classic frames have been handmade in London, England, since 1932.  Synonymous with Harry Potter, John Lennon, Elton John and many more celebrities, the timeless elegance and quality of the 14K gold frames is unparalleled.  We have had enquiries about these frames since the day we opened, so now was the time to make the commitment to having a selection available all the time.

Catching up with Jason is also always fun.  He has a wealth of experience in eyewear design and has been the inspiration behind leading brands for years.  He has been involved with Savile Row for almost a year, however, what is very exciting is the upcoming launch of Kirk & Kirk, his new company.  We can't wait to see these in Paris.

ic! berlin - providing gluten free glasses for the masses

Our day was almost over, but there was still more appointment, with ic! berlin.  With a DJ knocking our some great tunes and Ralph Anderl, the owner, looking splendid in red ski pants and yeti boots, you know that any visit to ic! berlin is going to be exciting!

It never disappoints.  Our patients love ic! berlin and we now have people coming from out of province to us just to choose them.  Eric is great at going through the vast collection with us, helping select the best shapes and colours to bring back to Halifax to further enhance the selection which we provide.

The day was ended with a short stroll back to the Yotel, a beautiful meal in their new restaurant where we enjoyed a tapas like approach, but with an East meets West fusion and then on to the Loft.  You'll find out all about the Loft in the next blog, but this was more like the night before the day after.  Each year the Loft holds a party, strictly by invitation and we were the lucky holders of some invitations!  The night wound down with a little light rain not spoiling the perfect New York rooftop view!

The perfect NYC rooftop skyline view - thanks to the Loft

Got the blues?

One thing I notice a lot of in the dispensary is when patients are trying on frames they always seem to shy away from certain colours. Blue, red, yellow and green are a few of the bright, beautiful colours that wait patiently on the shelf until a brave soul takes the plunge and realizes - Wow - I CAN wear blue/red/green/rainbow! 

Amazing.

One problem with fashion, I feel, is that people often get stuck in certain rules. They feel that their skin tone, hair colour, eye colour, etc predetermines what palette of colours they are destined to wear and this often extends to eye wear. Yes - those "rules" do tend to work and there are some colours that lend themselves beautifully to many skin tones BUT (and this is a big but) there are always exceptions and style rules are made to be broken.

The beauty of eyeglass frames is not only shape and colour - but material, texture, tone and polish. Such details can make a huge difference in how a certain frame looks and works with an individual's style and complete look. Case in point? Blue...

RockOptika - Herrington  'The Blues'

This is a BLUE frame that means business! Bold, bright and sassy it certainly makes a statement. I love how the strong style balances perfectly with the shiny polish of the indigo coloured acetate.

You don't just wear this frame you own it.

ic! berlin - 'Marie' in electric light blue

True class and style meet in this gorgeous electric light blue frame. Hand-crafted, extremely lightweight surgical stainless steel transforms to become discretely luminous by the addition of tiny crystals deposited onto the frame. This beauty really shines.

Drift - 'Atticus'

Texture can play a huge role in eyewear design and it's often over looked. The beautiful soft, matte finish on the acetate front of this frame plays well with the elegant hand-crafted wooden temples. When you try this on you may even forget that the frame front is indigo - your attention simply focuses on the soft textures and superb balance.

SALT. - Taryn in Jade Pearl Gradient

It's all about tone with this frame. Bold and exciting it's bright ocean blue acetate is softened ever so slightly by the crystal gradient. This frame is an ice-breaker, a conversation piece - a statement.  It combines beautifully the elements of the ocean, powerful and yet serene.

TD Tom Davies - showcasing a selection of acetate colour choices

Your frame should be as unique as you are. Sometimes what we have on display may not be quite what you're looking for. You may think - I love that frame but I wish it was a matte finish or I like the shape but I need it to be larger...well no matter what you want to change our TD Tom Davies bespoke collection will have an answer.

Like a tailored suit, these frames are individually hand-crafted to perfectly complement you. Simply choose the frame style you like and we work with you to customize the rest. By changing size, colour and/or finish we can design a frame that fits you - impeccably.

Interviews with a designer ... David Rose - designer at SALT. Optics

At any of the international exhibitions we attend one of the greatest joys is in the discovery of new companies and those hidden gems which you were not aware of before.  SALT. were exactly one of those discoveries, we first met them at New York in April 2013 - Wow!

SALT.'s mission really sums up our feeling about their eyewear perfectly, "SALT. Optics is an independent
lifestyle company that creates premium handcrafted eyewear for people who like simple things made well."  To say that SALT. eyeglasses are made well is a huge understatement, quite simply their quality is unsurpassed.

In Paris this year we met with SALT. again to see their new collections and to find out even more about their company.  Designer David Rose was attending Silmo and it was too good an opportunity to miss, therefore, we are pleased that our next interview in this series is with David.

Here's our interview with David:

 What was your inspiration to become an eyewear designer?

Good question, while my surfing career was coming to an end, I picked up a warehouse gig with OSA (Optical Shop Aspen).  After about a week it was apparent that I was falling in love with eyewear.  I was surrounded by amazing brands and an array of different frame shapes, sizes, materials and applications.  Seeing all this was super positive and for years I just soaked everything up like a sponge.  Then in 2002 I was lucky enough to spend sometime working at Oliver Peoples and handle their production and manufacturing.  Although I never designed anything at OP, it was an exciting time to work closely with Larry and Patty in their design studio to find out whats coming up next, listen to their ideas about fashion and trend, as well as picking up on valuable reference points on why a DBL or temple length should be shortened or lengthened.  Then in 2006 I connected with Salt Optics through and old relationship with Ron Smith and have since been handling all their design and manufacturing.  Its been a fun and exhausting 16 years, but I wouldn't change it for the world.    

Harlan

Do you have an all time favourite frame that you designed?

Probably my favorite frame right now is Harlan.  I love the profile and
the use of Acetate and Titanium.  The vintage "line" detailing on the bridge gives the frame legacy but you can still dress this frame up or down.  I also think the color pallet and matte finishings have some staying power.








Which city would like to travel to next?

Halifax of course!

Is there a particular material that you would like working with or that you would like to work with?

Its so easy to think about using different materials or taking frames elsewhere but I really love the tradition of making hand made acetate frames in Japan.  The touch each craftsperson puts into a frame is so refreshing and authentic. The attention to detail is an investment in quality that will benefit for years to come.  Now that’s something special!

How long does the process take from initial design to finished eyewear?

It takes anywhere from 12-24 months. Some designs kinda just cross through waiting for a slot to open in the collection, like staple piece. While other might be excel excelerated because of fashion or trend.  

What influences do you draw on when creating your ranges?

I love shopping for vintage frames, especially in Japan.  I get a lot of inspiration from old catalogues of frames that aren't really made anymore.  But I feel like I get most my inspiration from experiencing the ocean, mountains and desert around southern & northern California.  Some of the culture that surrounds this area is really cool.    

Thank you David for taking the time to answer those questions.

More information about SALT. Optics can be found out here:

Website

Facebook       Twitter

And of course ... by coming in to Ocean Optometry!

Silmo 2013 - Part 2

We were now getting in to the swing of things and gearing up for a busy show.  Taking our time over the first day to explore the halls, find the locations for our appointments already scheduled and start to find out any new and exciting suppliers was time well spent.  We had business to do, however, and now was the time to do it!

Moving on from Rolf, we headed to the ic! berlin stand.  As an innovative and imaginative company, visiting ic! berlin is always an exciting experience.  When we had spent time with them in New York there had been a live DJ provided a great soundtrack to the experience.  Paris is closer to their home in Berlin, so what was going to await us here?

We were not disappointed!

ic! berlin Stand at Silmo

At the back of the stand was a massive food truck in a very retro camper, shiny, bright and turning out quite amazing food!  The things they were doing with goats cheese was quite incredible.  Over at the other corner sat a car completely shrouded in black cloth - why?  Well you have to park it somewhere!  It was Ralph's own car (the owner and founder of ic! berlin) and he had driven it down to Paris for the show.

While the energy on the stand is excellent, the great thing with ic! berlin is that you know it is backed up by a great selection of eyewear.  Their ranges are unique, well designed, fabulously manufactured and manage to straddle the fine line between cutting edge and perfectly wearable exceptionally well.  The new electric colours available in the ranges were beautiful and selecting pieces to add to our collection in Halifax was easy, these frames won't hang around long!

What about the music?  There was no DJ this time, instead we were entertained by Friederich Liechenstein.  He's a German entertainer (apparently) and a bit of a YouTube celebrity, great fun to listen to and certainly knows how to entertain a crowd!  He's easy to find on YouTube:

After enjoying some wonderful German hospitality, we moved on to our next appointment.  This was one of our Silmo finds from the previous day and right now we are going to tease you a little and keep this one a secret.  We are hoping to have this range with us in early 2014, we have put together a fabulous selection and you know that they are going to bring something new to Nova Scotia if we have selected them, so please don't get all activist like on us and be patient!

Day two was almost complete, however, we had one last appointment to go to - TD Tom Davies.  When we had met with Nathan from TD at New York, twice we ended up leaving the show after the show had closed!  This time we had allowed plenty of time!  It was great to meet up with Nathan and Tom again and to also meet some of the other representatives who cover different parts of the world.  Meetings like this provide a great opportunity to share ideas with some very creative people.

When it comes to frame design and manufacture, there is no denying that Tom Davies has added something completely new and unique to the market.  Being able to say that we are the only company east of Toronto being able to offer this bespoke service really helps to set Ocean apart.  Choosing eyewear should be like choosing a tailored garment, we are all unique after all.  The meetings, though, are a great opportunity for a two-way dialogue and we were able to share a little of our knowledge and enthusiasm for lens technology with Tom as he is working through the process of developing a completely new line of sports eyewear.

A couple of hours later we were all done, new frames ordered, new sample colours organised, the show was closing and it was time to head back to the hotel.  It was a good day, a productive day, but a long day.

Tonight's dinner was in a Japanese restaurant!

Fall into Paris!

September has been a real roller coaster month for us!

I guess in many ways September is a real transitional month.  You know that summer is coming to an end, you start to get in to the various tasks getting ready for winter.  The city is buzzing with the sudden arrival of thousands of students, so although the leaves are beginning to fall, there is also an air of excitement and new beginnings.

Five months in and things have been going better at Ocean than we could have dared to imagine, opening up any new business from a cold start is always going to be a challenge.  Doing it during a global recession surely is economic suicide and who in their right minds would open a business when you are just about to go into its annual quiet spell!  Well, that's us, Ocean Optometry!  Doing things by the book would be so boring!!

We knew that when we opened in April we would face an uphill battle to begin with.  We were a brand new clinic, people didn't know who we were and we didn't have a list of current patients to get us going with.  Part of our reasoning, though, was that this would give us time to tease out some of the issues that every new business faces.  We've got on top of our computer systems, we've settled into our examination routines, all of our equipment is working perfectly and completely integrated.

The best thing about September ... it's starting to get busy, busy, busy!  In the optometry world Fall has always been our busiest time of the year.

The other really exciting event in September is Silmo. 

Silmo is one of THE eyewear expos that happens each year which is a real must for any eyewear geeks.  First held in 1967, it is a perfect occasion for many companies to launch their Fall/Winter collections and for us to meet with designers and manufacturers to find out what's hot and upcoming in the world of eyewear.

Understanding the collections and only choosing ranges which inspire and excite us is something which really distinguishes Ocean Optometry.

At a busy time of the year, it is a real leap of faith to take a week out of our schedule to go to France for this exhibition.  Many people may think of these trips as being like this:

 

or this:

 

 

For us, Paris will be:

 

 

and

 

 

and

 

 

and you know what ... we can't wait!

 

 

 

 

Choosing your new glasses

Sometimes choosing new glasses can seem like a major task, there are all sorts of "rules" and style guides available to help you.

A really good example of one such style guide is available on the Salt. Optics website, http://www.saltoptics.com/fit-guide.php.

For many people this is a great way to start looking for new glasses, it gets you thinking about the shape of your face, about your own style and can also get you to think about things like colours - what colours do you wear, what is your skin tone like, what colours work well for you and which colours do you avoid.  What is a little worrying, though, is that some people in the eye industry use these guides as a method of almost choosing someone's new glasses by formula.

At Ocean Optometry, though, we like to think that life is not all about rules and guides.

So how would we recommend choosing your new glasses?

A lot has to do with what we do day to day in our office in Halifax.  Firstly we ask questions and, importantly, we listen to the answers.

Some questions we may ask can include:

• Are you currently a glasses wearer?  If so, what do you like about your current glasses and what do you not;
• What are you wanting to use your new glasses for?  For example are they for all day every day; for a bold statement to change things up a little; perhaps just in the evening when watching TV.
• Do you have any comfort preferences - some people like acetate frames or keyhole bridges, some prefer titanium or love nose pads.
• Do you use them for any specific tasks ...

... and so the questions can go on.  It isn't a formula, it isn't a questionnaire, it's a conversation.  During the conversation we will probably be having lots of fun trying on lots of different glasses.  Some will look great, some may be "What were you thinking!".  Going through this interaction will make sure that when you decide on your new glasses you will love them!

So throw away the rule book ... come on in ... and let's chat!

Do you stock Ray-Ban?

This is a question that we hear in Ocean Optometry a couple of times a week and the simple answer is "No".

Of course, there is a great more detail to the answer than just those two letters and perhaps it would be best to give the complicated answer, rather than just the simple answer.

It is undoubtable that Ray-Ban is a popular eyewear brand, just as D&G, Prada, Versace and others have become.  Compared to some other fashion brands, likes those others mentioned, Ray-Ban is slightly different in that it has a heritage in eyewear and ophthalmic optics.  It has long been associated with fashion since its launch in 1939 and Ray-Ban classics like the Wayfarer, the Clubmaster and the Aviator have been popular with celebrities of music and screen throughout the decades.  It would be difficult to imagine the Blues Brothers poster without the classic sunglasses in it!

Ray-Ban was sold by its founding company, Bausch & Lomb, to the Italian Luxottica Group in 1999 and the brand has since been successfully re-launched and expanded to include ophthalmic frames as well as sunglass frames.  The success of having the power of the huge parent company behind them has been undoubtable and if you simply look around at any current eyeglass wearers you are sure to see a good number of them will have the Ray-Ban italicised logo on the side of their frames.

So being a trendy and stylish office you may think that we would be excited to have a hugely popular and current brand amongst the frames that we stock, not to mention that it would be a commercially obvious choice, but we are not.

If you go into virtually any eyewear office you can choose from a selection of Ray-Ban glasses, surf to many websites and the choice seems to be endless.  To our eyes, Ray-Ban has become somewhat generic and perhaps lacking in any sense of style, fashion or individualism.

So, if we get asked the question "Do you stock Ray-Bans?" our reply is, "Did you have a particular shape or style of frame in mind?".  More often than not, when someone is looking for Ray-Bans they have a particular image in their mind of a style of frame or a particular look.  Taking some time to find out what is the perfect solution for any individual is the only sure-fire way to achieve this and produce a beautiful pair of glasses that surpass the original desire of the Ray-ban seeker; surpass it with a sense of style, flair, elegance and most importantly individualism.

Be yourself, not a brand.

Spin & Stow

One of the things that we loved about the götti range was a clever feature, designed by Sven Götti, called Spin & Stow.  This allows for the temples to be reversed 180° and then fit snugly into the natural curve of the frame front.  The result is a frame that is bowed, but quite flat and slim.  These unique frames come with a case to easily slip into and can then be carried in a suit or jacket pocket without spoiling the line of the clothes.

This picture shows both a frame from the range and the case for the frames:

Pictures are all well enough, though, what we need to really demonstrate it is a video demonstrating the system (which, of course, has beautiful people in a beautiful setting with some beautiful weather - perhaps it's just a coincidence!):