New York / Vision East Expo Day 4

With our heads full of exciting ideas from yesterday's day long workshop and evening festivities, we got up early to prepare for our full first day at the Javits Center.  We already had a series of appointments set up for the day, with them carefully spaced out to ensure that we had time for browsing and finding new collections and interesting items which we may want to bring back to Ocean.

Cold, clear bright morning

To get us set up for the day we grab a coffee and muffin in the Yotel - seriously if you want a cool place to stay while in NYC, definitely check it out!  The big advantage for us is that it is only ten minutes walk from the Yotel to Javits Center.  Perhaps this is a draw back, though, as just as happened in Paris in the Fall we arrive too early and the exhibition isn't even open yet!  I guess we're just too keen!

Drift Eyewear

We had a nice way to ease ourself into our day with our first appointment - Drift Eyewear.  This has been a fabulous collection for us, handmade in Chicago by some really cool people.  Like, seriously cool, I wish I was them, people.

Their new collection adds to the range of classic shapes and adds in a new colour for 2014.  It may not sound a lot, but with the frames made from bio-acetate fronts and reclaimed wood temples, they really don't need to do a lot to them.  

After catching up with the good folk from Drift, it was time to further delve into the Galleria area - this is definitely one of the highlights of the trip, to spend time immersed with a myriad of designers and manufacturers from around the world.  In this one area there are the more exclusive brands like Oliver Peoples and Alain Mikli, small independent luxury brands like L.G.R. and Eye Respect and cutting edge eyewear fashionistas like ic! berlin and Mykita.

Colourful and stylish as only the Italians can

It would be tempting to choose something from everyone in this area, however, when we are considering collections we have to make sure that they are a good fit for us.  One of the things we've been looking for is to find the perfect children's range.  So many of the children's frames currently seem to be miniature versions of adult frames, rather than having been designed with children in mind.

We were excited to have found Chick Eyewear when we were in Paris and it was time to view their new range just launched a few weeks before.  WOW! They were absolutely perfect, colourful in a European way, great shapes and fabulous material and construction.  It's so nice when something falls in to place so well and these children's frames absolutely were a perfect fit.

Our next appointment was with Jason Kirk to view the Savile Row frames.  These classic frames have been handmade in London, England, since 1932.  Synonymous with Harry Potter, John Lennon, Elton John and many more celebrities, the timeless elegance and quality of the 14K gold frames is unparalleled.  We have had enquiries about these frames since the day we opened, so now was the time to make the commitment to having a selection available all the time.

Catching up with Jason is also always fun.  He has a wealth of experience in eyewear design and has been the inspiration behind leading brands for years.  He has been involved with Savile Row for almost a year, however, what is very exciting is the upcoming launch of Kirk & Kirk, his new company.  We can't wait to see these in Paris.

ic! berlin - providing gluten free glasses for the masses

Our day was almost over, but there was still more appointment, with ic! berlin.  With a DJ knocking our some great tunes and Ralph Anderl, the owner, looking splendid in red ski pants and yeti boots, you know that any visit to ic! berlin is going to be exciting!

It never disappoints.  Our patients love ic! berlin and we now have people coming from out of province to us just to choose them.  Eric is great at going through the vast collection with us, helping select the best shapes and colours to bring back to Halifax to further enhance the selection which we provide.

The day was ended with a short stroll back to the Yotel, a beautiful meal in their new restaurant where we enjoyed a tapas like approach, but with an East meets West fusion and then on to the Loft.  You'll find out all about the Loft in the next blog, but this was more like the night before the day after.  Each year the Loft holds a party, strictly by invitation and we were the lucky holders of some invitations!  The night wound down with a little light rain not spoiling the perfect New York rooftop view!

The perfect NYC rooftop skyline view - thanks to the Loft

Cool places for cool kids?

As a new(ish) business we're keen to make sure that we are progressing and growing. One thing that is incredibly important for any optometry business is to ensure that they have a loyal patient base who like to come for their eye examinations. The reasons for this are relatively obvious, it is the solid foundation on which a business can be built, giving repeat business and a collection of advocates for your businesses and services (assuming you do a good job).

One of the hardest things to do when getting going is to create your "own" patients, people may already have a place that they go to for their eye examinations. Perhaps they have gone to their family eye doctor, which they have gone to for years; maybe they shop around from place to place with no real loyalty to any particular optometrist, seeking convenience when necessary.

To this end, as a new optometry clinic, we need to make sure that we are promoting our availability, the skill and dedication of our optometrists (Dr John Wilson and Dr Euan McGinty) and the range of services we offer.

You can perhaps imagine our disappointment, then, when we heard a friend of a friend asked, "but they don't see children, do they?". Errh ... YES!!

It would appear that the confusion came about because of the chic, cool, trendy, cutting edge, funky design of our office (enough superlatives, I think).  Apparently, though, it didn't come across as being child-friendly.

Child friendly space - read on ...

Both John and Euan are dads and know how important it is that children have regular eye examinations.  So much of children's learning is done visually that it good eyesight is integral to good quality childhood development.

Paediatric optometry is of particular interest Euan and as he's our resident uber-geek who does our website, it was one of the reasons that very early on we had a page dedicated to children's eye examinations: http://www.oceanoptometry.ca/index.php/children-s-eye-examinations.

Sometimes people are surprised when we positively advocate for regular eye examinations from a very young age, as young as six months old.  It is crucially important to assess the vision early and regularly to ensure that if any intervention is required then it can be done at the correct time and followed up accurately.  There is no doubt that we all want the best for our children, at this is true of Ocean Optometry as well.

When it comes to glasses for children, we also wish to excel at that as well.   We didn't want to just have adult glasses which have been made smaller, we wanted exceptional eyewear for our exceptional children.  As with all our collections it was important for us to research the ranges available and to select something which we felt best met the criteria.

There is no doubt that ic-berlin has really created something truly special when it comes to children's eyewear.  Their collection is designed by children and their designers to create a complete product by children, for children.  In their own words:

"For children, there are 15 models at ic! berlin. There are eyewear designs by children for children, but also crackers designed by our designers. ic! berlin glasses are lightweight, strong and beautiful. Children should have something like this.

Anyone who has children knows they can be very challenging and very very accurate ..

This challenge we glady accept. The cooperation with them makes us much fun and the kids are "stolz wie Bolle" (Berlin speak for proud). We have children badges for all of our glasses."


As we find more ranges which meet our demanding criteria we will be further expanding the selection of children's eyewear available.


A couple of final thoughts come to mind.

Firstly, why shouldn't children choose an optometry office which is cool and trendy in their outlook?  Soon enough these children will be the cool and trendy ones, as parents we will no longer be hip or groovy, we won't get their music, their fashion sense ... their friends.  As parents, though, we will always be there for them!

Secondly, having a cool and trendy optometry office with a polished concrete floor is great for children - it's incredibly easy to wipe clean and is fantastic for remote control cars!

So ... yes ... bring in your children and your families, we'd love to see them!

Ocean Optometry is definitely a cool place for cool kids of all ages!