Green with envy?

Green with envy?

With spring just around the corner what better way to celebrate than wearing a frame which shines with the hue of the season....green. I know what your thinking...sure...yeah...ok green looks great on other people - but not on me. Are you sure?  Have you tried the many different shades and textures of green? Green can be bold and exciting or soft and subtle.

Think of mother nature's palette and you will realize that there is, indeed, a green out there for everyone - and we are here to help you find it.

Drift Eyewear Atticus

Is it possible to be soft and bold at the same time? The 'Atticus' by Drift certainly is. A warm green matte front is balanced perfectly with smooth, sleek temples handcrafted from the deck of a 70's racing yacht.

A frame with a story where you could be the next chapter. Where will it take you?

TD Tom Davies Bespoke

Choices, choices so many choices!  With TD Tom Davies you become the designer. Take your new found love of green to a whole new level and create your own masterpiece.

Change the size, colour and finish of your favourite style. Then - put your name on it (or handle, or mantra) and call it your own.

Bellinger Turbulens

Danish designed Bellinger screams sleek, sexy and sophisticated. Vibrant, bright colours such as this uber shocking lime green transform your glasses from an accessory to a statement.

Yet -the easy to wear style compliments the bright colours and makes for a perfectly balanced piece of eyewear.

Oliver Goldsmith Lord

Green isn't just for the frame. Why not try green lenses in your sunglasses to create a unique and fashionable look? While still dark enough to provide great sun coverage they take your style to a whole new level. 

This combination looks especially striking against tortoiseshell frames such as this Oliver Goldsmith beauty.

Claire Goldsmith Hollander

Retro meets modern, jade meets crystal in this stunning combination by Claire Goldsmith.

Sharp angles coupled with non-descript temples create a unique and wonderful style. Reminiscent of the fashion icons of the 50's and 60's this frame will turn heads and spark conversations.

gӧtti Winny

Sharp design made with ultra-light titanium this frame by gӧtti has solid style while feeling virtually weightless.

Classically beautiful this timeless piece will elicit rave reviews for years to come.

SALT. Clark

California style & California cool - does it get any better than this? SALT. optics are superbly well made frames with a style that is perfectly on-trend.

With SALT. green is never just green - its 'olive gradient' or 'tweed moss' and it's stunning.

Buying glasses online

Right!  It's time to face up to this bête noire, buying your glasses online.

In a way, Euan always feels a little sheepish when discussing this.  Euan has often been asked to speak at continuing education conferences about IT, technology and computer geekery, especially when relating to optometric practice. Back in 2002 he was giving a continuing education workshop and talked at length about practices embracing this new technology.  He discussed the importance of having a website as a virtual shop-window and about the benefits to practice management, internal communication and electronic health records.  He also confidently stated that he did not feel people would buy their glasses online, that it was an inherently tactile process and that this could not be replicated virtually.

What a fool!

Or was he?

Online eyewear purchases are now definitely a factor in the industry, albeit a small percentage of the overall market.

Every optometrist and optician has heard the words, "Can I have my PD?".  As professions built around helping people, answering questions like these are always very difficult to do, without seeming argumentative or adversarial.  We are hard wired to want to say, "Yes".  Let us wait for a moment, though, do we not also have a duty to do the best for our patients/clients?

At Ocean Optometry, we think so and we think this is an over-riding factor.

When we dispense a pair of spectacles we try to create as pleasant an experience as possible.  There is a nice environment in which to choose your glasses, there is some fabulous music playing, we have sourced the world's finest eyewear for you to select from and, ultimately, we have experts in eyewear to help facilitate the whole process.

My word, you say, all that's going to cost a lot - just give me the glasses, that's what I wear on my face!

You have to remember, though, that ultimately we are a business.  Dress it up how you want, but we only will stay in business if people purchase services (eye examinations, eye care, etc) and products (glasses, contacts) from us.  As ultimate eye-geeks, we know very well who the competition is, we know what the market is and we know what we have to do.  Therefore our prices aren't extreme or ridiculous, they are competitive, aggressive and, ultimately, fair.  Is it fair-trade eyewear?  We think so.  Is it good value?  Absolutely so!

What many people may not realise, though, is that when we dispense eyewear the process is not just a case of picking items off a shelf, we are creating a bespoke, unique and customised finished product - combining frames, prescription, fashion, lifestyle, function and aesthetics.

When we are dispensing eyewear, we don't take you coldly, step-by-step through the process.  Unlike buying glasses online, we don't ask you to input your prescription and click 'Next'; we don't ask for your PD, click 'Next'; choose your frame, 'Add to basket'; choose lenses from pre-determined options, 'Add to basket'; confirm name; confirm address; credit card details the same?; confirm delivery; hope for the best; yada, yada, click, click, click, NEXT!

We involve you.

Choosing eyewear is a harmonious relationship combining so many different factors, or, at least, it should be.  As the eyeglasses wearer, you maybe aren't aware of all of the considerations that our opticians and optometrists go through when helping you choose your eyewear ... and that's great.

Perhaps the online purchasers (if they are still reading) are possibly thinking, "yeah, yeah, yeah, so what, I'll get the same glasses online and save some cash".  Certainly, that is your choice and we want everyone to be happy with their purchasing decision, so if they are happy, that's the main thing.

Only, please don't be surprised if you come to us and ask us to adjust, maintain, sort your glasses that you have purchased elsewhere and find our experts are not willing to do it for free.  Please don't be surprised if your vision isn't optimal with your glasses ordered without ever trying them on.  Please don't be surprised when we are not excited about the so-so quality of the eyewear you have purchased elsewhere - we could have stocked it, but for many reasons we didn't.

We realise that this blog post won't be for everyone.  Madness, I know, we should be trying to appeal to as many as possible, except ... except ... we really love share our enthusiasm for all things eye-geekery with everyone who comes in to Ocean.  We will always offer tremendous value, we will always offer fabulous eyewear and we will always value the skill, knowledge, services and dedication of our professionals.  Does it cost more?  Yes  ... No ... perhaps ... but, you know what, it is worth so, so much more.

Do you want your PD?  Well, we could do that ... but you'd be making a mistake!  Just for the record when we dispense eyewear we take measurements of at least four different paramaters.  Ordering glasses with just the PD would be like buying tires with only the wheel diameter and hoping that the rest is somehow just right!  Of course, with tires it doesn't really matter about the profile, width or if they're all-season or winter or summer tires, does it?

Interviews with a designer ... David Rose - designer at SALT. Optics

At any of the international exhibitions we attend one of the greatest joys is in the discovery of new companies and those hidden gems which you were not aware of before.  SALT. were exactly one of those discoveries, we first met them at New York in April 2013 - Wow!

SALT.'s mission really sums up our feeling about their eyewear perfectly, "SALT. Optics is an independent
lifestyle company that creates premium handcrafted eyewear for people who like simple things made well."  To say that SALT. eyeglasses are made well is a huge understatement, quite simply their quality is unsurpassed.

In Paris this year we met with SALT. again to see their new collections and to find out even more about their company.  Designer David Rose was attending Silmo and it was too good an opportunity to miss, therefore, we are pleased that our next interview in this series is with David.

Here's our interview with David:

 What was your inspiration to become an eyewear designer?

Good question, while my surfing career was coming to an end, I picked up a warehouse gig with OSA (Optical Shop Aspen).  After about a week it was apparent that I was falling in love with eyewear.  I was surrounded by amazing brands and an array of different frame shapes, sizes, materials and applications.  Seeing all this was super positive and for years I just soaked everything up like a sponge.  Then in 2002 I was lucky enough to spend sometime working at Oliver Peoples and handle their production and manufacturing.  Although I never designed anything at OP, it was an exciting time to work closely with Larry and Patty in their design studio to find out whats coming up next, listen to their ideas about fashion and trend, as well as picking up on valuable reference points on why a DBL or temple length should be shortened or lengthened.  Then in 2006 I connected with Salt Optics through and old relationship with Ron Smith and have since been handling all their design and manufacturing.  Its been a fun and exhausting 16 years, but I wouldn't change it for the world.    

Harlan

Do you have an all time favourite frame that you designed?

Probably my favorite frame right now is Harlan.  I love the profile and
the use of Acetate and Titanium.  The vintage "line" detailing on the bridge gives the frame legacy but you can still dress this frame up or down.  I also think the color pallet and matte finishings have some staying power.








Which city would like to travel to next?

Halifax of course!

Is there a particular material that you would like working with or that you would like to work with?

Its so easy to think about using different materials or taking frames elsewhere but I really love the tradition of making hand made acetate frames in Japan.  The touch each craftsperson puts into a frame is so refreshing and authentic. The attention to detail is an investment in quality that will benefit for years to come.  Now that’s something special!

How long does the process take from initial design to finished eyewear?

It takes anywhere from 12-24 months. Some designs kinda just cross through waiting for a slot to open in the collection, like staple piece. While other might be excel excelerated because of fashion or trend.  

What influences do you draw on when creating your ranges?

I love shopping for vintage frames, especially in Japan.  I get a lot of inspiration from old catalogues of frames that aren't really made anymore.  But I feel like I get most my inspiration from experiencing the ocean, mountains and desert around southern & northern California.  Some of the culture that surrounds this area is really cool.    

Thank you David for taking the time to answer those questions.

More information about SALT. Optics can be found out here:

Website

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And of course ... by coming in to Ocean Optometry!

Interviews with a designer ... Claire Goldsmith

Earlier this year, in a New York loft, we were privileged to meet with Claire Goldsmith, so we are really pleased to be able to post her answers first in this series.  Now, we have tried to stay completely impartial in our reporting, however, Claire supplied us with digestives and haggis flavoured crisps (chips) - how can you not be impressed!

Here's our interview with Claire:




What was your inspiration to become an eyewear designer?

1966 Press Cutting

With three generations of eyewear designers in my family, and the heritage that comes with the Oliver Goldsmith brand, it was a vocation that was hard to ignore! But aside from that, I love design and the beauty in well-designed products, whether it glasses, cars or architecture.  I work alongside a fantastic design partner, Jesse Stevens, who has worked with me on the Goldsmith collections for the past 5 years. We make a good team. We tend to be on the same page with stuff and agree on the majority of things. I guess you could say we are a design team pair! I think that our healthy partnership is visible in the collection itself. I love the collaborative process of designing the way Jesse and I do.

Do you have an all-time favourite frame that you designed?

It’s hard to say – sometimes it’s hard to separate your emotions between popularity and passion, it sounds a little fickle, but if a certain frame is selling well and everyone is gushing about it, it soon becomes your favourite! It like always supporting the winning team! 
That aside, I have always been enamoured with the Carters and Irwin, they seem to encapsulate the ‘future vintage’ aesthetic I wanted to create.

Which city would like to travel to next?

I travel to a lot of cities for work – which is great fun.  But I would love the time to escape from cities and explore remote islands in Asia! I've also never been to South America so that is on the ol’ bucket list too!

Is there a particular material that you like working with or that you would like to work with?

OG was made predominately only from acetate, in fact, they were one of the first (if not THE first) companies to use it for making eyewear.   In acknowledgement to this, we have always worked exclusively with acetate.  This year is the first time that we have introduced metals, and it’s nice to have a contrasting material to add a new dimension to the collection.  There are many wonderful materials out there, and who knows what we may start producing in the future, but whatever the material we work with, I want to be confident that we are always producing the best quality frame, and to do so, I need to trust the material and the factory who produces it and this takes time. 

How long does the process take from initial design to finished eyewear?

The time can vary, but I would say an average of 6 months.  The production side of eyewear is a tough job! The devil is in the detail and that it always the hard bit to get perfect!

What influences do you draw on when creating your ranges?

I always struggle to answer this question in interviews, not because of lack on inspiration, simply because it’s never one thing, or the same thing(s).  The market obviously has an initial input; what has been selling well, what hasn’t etc., but as we all know, trends, style, what’s hot, what’s not changes on such a regular basis that I often go with my gut.  Living in London (and travelling as much as I do) I am surrounded by so many beautiful influences; art, architecture and design.  I find looking back incredibly inspirational – looking at what worked in the past and looking for ways on how I can improve on it!

Thank you Claire for taking the time to answer these questions!

More details about Claire Goldsmith eyewear can be found here:

www.clairegoldsmith.com
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and of course ... by coming in to Ocean Optometry!