Please don't come to us!

It may seems strange for any business to say that, but we sincerely mean it ... in certain circumstances.  In fact, by this stage you've maybe already decided that we're not for you - that's fine, move along!

This is something which is quite core to everything we do here at Ocean Optometry and has been part of our journey from our very earliest discussions.  When we started shifting from the pipe dream of, "We should do something", to actually saying, "We're doing something", we had to consider how our office would be.

From the outset there seemed to us that there are already plenty of optometry offices serving Halifax and Nova Scotia who do a good job, providing optometric services and a fair selection of eyewear to choose from.  If you want to get your eyes examined or want to get some glasses, they'll sort you out.

So why did we need to create Ocean Optometry?

We had a need to offer something different, something new and something exciting.  We wanted to create an optometry office which was contemporary, urban, relaxed, fashionable, friendly and fun to attend.

Initially we even thought that we would carry ranges from all the fashion labels and have wall-to-wall

brands covering our shelves.

We're so glad we didn't.

The more we looked into these ranges, the more we became disappointed!  Now, these are just our personal feelings, if you like branded eyewear and they resonate with you, wear them loud and proud, it's really important to enjoy your eyewear.

To our eyes, though, it became pretty obvious that these ranges very quickly appear somewhat generic ... blah, even, they are predominantly manufactured by one of three huge corporations.  They often have very little association with the actual brand they represent, in reality it tends to be a licensing agreement.

When the same few companies are manufacturing a huge amount of the eyewear, it's little surprise that they begin to appear "samey".  When these companies then have sales and distribution channels which means that they pervade virtually every optometry office and optical, while owning their own stores as well, you do really begin to wonder just how something so generic has managed to create the allure of something exclusive ... they're "designer" after all.  Or, at least we did.

Then we took a leap of real faith, we believed in our abilities and skills to do our work well.  Now it was time to put our belief into products which also represented our independent nature.  We sourced all of our ranges from independent companies, who deal mainly with the leading eyewear boutiques around the world ... and us!

Fashion's bleeding edge

What has been really surprising is how well this decision has been received, very pleasantly surprising!  There does seem to be a real desire to get beyond the consumerism of brands and have a genuine sense of providence over the purchasing decisions we make.  Eyewear is no different and folks are telling us the choices we are making are good choices!

A fortunate happenstance of this pinnacle decision is the eyewear we carry is actually at the leading edge of fashion trends.  The corporations produce eyewear to sell as a commodity and volume is key, they are duty bound to maximise turnover and profit for their shareholders.  Therefore they don't lead the fashions, they follow and try to capitalise on them.  Every company needs to make a profit, obviously, however, in our experience when dealing with independent companies this is not their driving goal.

When you come to Ocean Optometry you should find all of those features mentioned earlier, that we are contemporary, urban, relaxed, fashionable, friendly and fun.  If this appeals to you, come right in.  If you want to choose eyewear which says more about you than a corporation, then we're definitely for you.  If your sense of style is not generic, but you have an attention for detail and fine design and products then the welcome mat's right there.

If you're thinking that by writing this we've completely lost the plot and if you want a brand or label on your glasses, if you want a bargain basement deal, or a twofor proposition, then you are going to be disappointed.  If you want to be just a sheep in the flock, then probably best to avoid us.

Seriously, stay away, we're going to irritate you with our friendly cheerfulness, humour, cool musical vibes and desire to make the eyewear of the Maritimes that bit more beautiful one pair at a time.  You know what, we're not even apologetic about it!

As an aside, when I was penning this article I didn't realise where the phrase "pipe dream" came from - every day's a school day!

What's scary about choosing eyewear?

We have many wonderful interactions with people coming in to Ocean Optometry to look for eyewear, but in the eighteen months since we have opened we have come to realise that perhaps we do things a little differently!  I'm not sure if it's right or wrong; better or worse ... it's just how we do things!

Then I remembered - we have a blog!  What a perfect vehicle to explain how we do things here at Ocean!

So here's some things to be aware of:

1 - We don't bite!

Seriously, we don't!  I know some people are concerned about asking for help - perhaps we will pounce on them?  We won't!

Mike, our optician, going through frame options with Stuart

We always try to make sure that when you come in to Ocean you are acknowledged, even if we are busy.  It's nice to be acknowledged.  We may even strike up a conversation, and that's just being polite.

If this is your first time visiting Ocean, we will explain a little about the collections of eyewear that we carry and give you a brief idea of the layout.  This lets you get a feel for the lie of the land.  Some people at this stage will want to then have a look unaccompanied, and we will always respect this.

It's fun to be able to try on different frames, without feeling that you are being watched.  One thing to be aware of, though, is we have hundreds of frames to choose from and it can all get somewhat overwhelming.  This is when having expert assistance in selecting eyewear comes in to its own, and that may not be the family or friends that are with you!

Hana falling in love with an Activist frame

At Ocean we are expert in choosing the right frames for you both in terms of form and function.

The frames have to look fantastic and be just what you are looking for, but they also have to work with your prescription.

Especially with frame ranges like TD Tom Davies where we can make a one-off frame completely from scratch just for you, having expert advice is invaluable.

We are sure you won't regret letting us help you choose your eyewear!

2 - There are no boys and girls!

We don't have our frames displayed by "gents" and "ladies" or male/female; boys/girls ... however you want phrase it!  These are collections of fine eyewear, not washroom selections!

The collections of eyewear that we carry all have unique characteristics - this is one of the advantages of working with independent eyewear manufacturers.

The frames selections that we have are not mass-produced homogenized product with a brand label stuck on it through a licensing agreement.  The eyewear collections are all hand made, often in small production runs, by artisan craftsmen with years of skill, knowledge and tradition.  They are producing styles created by designers who are the very cutting edge of eyewear fashion and the creators of the trends that others follow.

Eyewear by collection

Often you may hear terms like "designer eyewear" and it has become, in many ways, an overused and somewhat meaningless phrase.  What would perhaps be more correct would be "brand eyewear" or "label eyewear", where an eyewear manufacturing company has either bought a company for its brand, or has bought the licensing rights for a well known brand.

These frames are then designed in house, produced by that manufacturer and using the added strength of the brand attraction.  In many ways, what was originally attractive, inspirational or unique about a particular brand may no longer be true.  Eyewear brands such as Oakley and Ray-ban are no longer manufactured by the original makers, but produced by the same company.  If all that is important is the brand, and this may indeed be the key feature you are looking for, then you will be satisfied with your purchase.  At Ocean, however, we would rather pay for quality than a name!

Having definite collections to choose between allows you to really get a feel for the different eyewear ranges, so have fun exploring to find out what appeals to your senses.

3 - Is your eyewear exclusive or one-off?

Well, yes and no!

Hand made, embedded with French lace

If we design a Couture TD Tom Davies frame then it's definitely a one-off frame. Some of our frames are made from or incorporate natural materials, so they are definitely one-off frames, you will never find exactly the same colouration or patterning again.

When we choose our frame ranges, we like to offer something different.  Generally we are the only office within the Maritimes to carry any of the frame lines we do, in fact, there may not be anyone east of Toronto with the frame collection, perhaps even all of Canada!

SALT. are handcrafted in Japan

As the frame collections are hand made in limited production runs it is also important to remember that it may not be possible for us to order in a frame again.  When we do order eyewear, we don't like to repeat frames models and colours, we always like to have fresh and new selections to pick from.

We do advise people looking at our collections of this, and perhaps some think this is just a sales gimmick, but we can assure you it's not.  If someone comes back in and asks us for a frame which has already been chosen, there is nothing that we would love to do more than sell it again - that makes our lives so much easier!  There can be huge element of disappointment, though, to find out that the frame you set your heart upon last week has now gone.

Our best advice is if you find something you like, go for it!

This way you avoid any chance of disappointment.  It is not feasible for us to put frames aside, this would not be fair on other people coming in to look for their new eyewear.

Drift - handmade with reclaimed wood from sailing ships

If we are able to order in a frame which has gone, it is useful to remember there may be additional costs due to single piece shipping/customs charges.  With hand made products, we also find that there can be slight variations even when we receive the same model/colour again - this is part of their beauty.  If a patient has also requested that we do not re-order a particular frame we will also always respect that.

What's the take home message?

1. Choosing new eyewear should be a fun experience, let us help you and it definitely will be!
2. Find out about the different collections, knowing the history behind them make appreciating the design elements all the more significant.
3. Don't be a commitment-phobe!  If you find eyewear that you like, then make that decision and order them.

We will always give our honest opinion when you are choosing eyewear as we want people to love you in your new glasses - that way they will ask you where you got them from!  It's not all about you, after all ;-) !

Mark coming down to his final choice!

New York / Vision East Expo Day 3

The day started bright and clear, but cold.  We shouldn't really complain, though, as we'd escaped the snow storm which had battered Nova Scotia over the last 24 hours so we were fortunate to be in New York.

This day was going to be a very special day - TD Tom Davies's Creative Lab.  We were invited to spend a whole day with Tom and his team to have further training in the creation, design and modification of spectacle frames.  We have carried the TD Tom Davies range since we opened and already felt very comfortable and confident with our abilities to bespoke the measurements for specific requirements and create unique colour combinations as one-off eyeglasses for our patients.  It is always good, however, to refresh our knowledge and we wondered what else the day would bring.

A short stroll from our hotel brought us to the very cool Ink 48 hotel, one of New York's fine boutique hotels.  In we went and straight up the elevator to the penthouse floor.  While this may seem lavish, the cost was a fraction compared to exhibiting at the main show and many of the frame companies we work with choose this option as it helps protect their concepts and designs from the prying eyes of those who would simply wish to copy them.

The Creative Lab awaits

As we come out of the elevator, at the end of the corridor an open door and sign beckons - this is kind of exciting, I have to say!

Wow!  We walk in to the suite and are greeted with 180° views of the Manhattan skyline and out over the Hudson River.  We meet with Tom and Nathan, it's great to quickly catch up with them since we last met in Paris.  While we chat regularly by phone and e-mail, there's nothing better than meeting face to face to really catch up.

One of the limited edition pieces

To start the day we review the collection of frames that Tom has with him.  This represents not only his full collection, but also some limited edition pieces and also some prototypes which are current works in progress. 

We were looking to choose five or more frames that we liked or inspired us to then work on.  This particular blue on blue titanium/acetate limited edition model definitely caught my eye.

Lots of choices

With the pieces chosen, the next thing was to download all of the CAD files from Tom's database.  With the CAD printed off we were then set to work.  Tom gave an introduction to designing and modifying frames from the drawings.

This is a very different experience to modifying a frame for a particular patient, here you are given a complete free reign - you can change a thickness here, an angle there, even modify the position of different components on the frame.  Whatever you can imagine can be achieved, of course, whether it will work or not is another matter!

CAD with modifications

It's almost overwhelming to begin with.  Perhaps inside every eye geek is an inner feeling that they could be an eyewear designer.  Now we were having a chance to try our hands at it, it's almost like being a kid in a candy store and being told you can pick anything ... everything!  Where to start!?

With a few swoops of a pencil, though, we started to get in to a groove.  I like how the frame is here, but I'd change the frame there.  I like the bridge from this frame, so I'll use it on that one.  All the time Tom, Nathan and Josh were coming around; checking how we were getting on, making gentle suggestions; explaining what would and wouldn't work.  We also started comparing each other's designs and it is amazing the variety of different options that you can come up with you start to look at this.

The setting was inspirational as well, with so many beautiful frames laid on every available surface we were never short of different designs to look at.  Even gazing around the skyline, though, you start to notice different elements from the architecture around and the colours of the city.  Could they be incorporated?  Why not.

When we were happy, Tom would review each individual design and if it was acceptable, it was photographed for e-mailing to his CAD designers to get new drawings made up.  All of this before lunch!  Amazing!

In the afternoon we worked with Tom on the next level of customisation available with the TD Tom Davies range - Couture.  With the Bespoke service we can make an adjustment of up to +/- 5mm on any measurement, with Couture we take it even further.  This opens up the possibility to complete re-design a frame for a customer.  To take the concepts of the morning's work of modifying CAD's and actually applying them for real.  By taking this next step we can be assured of an absolutely perfect fit when creating unique eyeglasses.  We take additional measurements of head dimensions and use a fitting set of frames to be sure that the nosebridge will fit perfectly.

Just as with the morning's exercise we will receive a CAD before production and have a software tool to use in office to modify the design as much as necessary while working with the design on picture.  This level of service ensures that at Ocean we are offering the very best eyewear options, bar none, so we are incredibly excited to be incorporating it into our office.

Buffalo Horn Plate

We also spent some time looking at the development of Tom's line of natural buffalo horn frames.  Buffalo horn is not a new material for eyewear, but there is definitely a growing interest in it.  Like many natural materials it is slightly unpredictable in its nature and has certain nuances or quirks which you have to respect when working with it and wearing it.

For all of these drawbacks, it is an incredible material - light, strong, comfortable and with wonderful colours.  Tom also has a wonderful take on it.  As with all his eyewear, the horn frames can be made to order, starting with the customer choosing the very two plates of horn which the frame will be cut out of - unbelievable!

It is amazing how the day passed, soon it was evening and our training day was over.  We had taken in so much information during the day and really covered so much ground, all of us were enthused with new ideas and a thoughts about how to share these with Ocean Optometry.  There's really not much more to add, the sun set, a few drinks were poured and we were reassured that by working with TD Tom Davies we were working in a relationship of mutual respect and friendship.


A few more thoughts from the day are best captured by pictures:

The finished CAD from Dr McG's design - looking forward to seeing him in this one!

The sun shining over the Hudson River

Prototypes and limited editions

The inspiring skyline

A special thanks to TD Tom Davies, Tom himself and Nathan for creating such an informative, enjoyable and fun day!

Green with envy?

Green with envy?

With spring just around the corner what better way to celebrate than wearing a frame which shines with the hue of the season....green. I know what your thinking...sure...yeah...ok green looks great on other people - but not on me. Are you sure?  Have you tried the many different shades and textures of green? Green can be bold and exciting or soft and subtle.

Think of mother nature's palette and you will realize that there is, indeed, a green out there for everyone - and we are here to help you find it.

Drift Eyewear Atticus

Is it possible to be soft and bold at the same time? The 'Atticus' by Drift certainly is. A warm green matte front is balanced perfectly with smooth, sleek temples handcrafted from the deck of a 70's racing yacht.

A frame with a story where you could be the next chapter. Where will it take you?

TD Tom Davies Bespoke

Choices, choices so many choices!  With TD Tom Davies you become the designer. Take your new found love of green to a whole new level and create your own masterpiece.

Change the size, colour and finish of your favourite style. Then - put your name on it (or handle, or mantra) and call it your own.

Bellinger Turbulens

Danish designed Bellinger screams sleek, sexy and sophisticated. Vibrant, bright colours such as this uber shocking lime green transform your glasses from an accessory to a statement.

Yet -the easy to wear style compliments the bright colours and makes for a perfectly balanced piece of eyewear.

Oliver Goldsmith Lord

Green isn't just for the frame. Why not try green lenses in your sunglasses to create a unique and fashionable look? While still dark enough to provide great sun coverage they take your style to a whole new level. 

This combination looks especially striking against tortoiseshell frames such as this Oliver Goldsmith beauty.

Claire Goldsmith Hollander

Retro meets modern, jade meets crystal in this stunning combination by Claire Goldsmith.

Sharp angles coupled with non-descript temples create a unique and wonderful style. Reminiscent of the fashion icons of the 50's and 60's this frame will turn heads and spark conversations.

gӧtti Winny

Sharp design made with ultra-light titanium this frame by gӧtti has solid style while feeling virtually weightless.

Classically beautiful this timeless piece will elicit rave reviews for years to come.

SALT. Clark

California style & California cool - does it get any better than this? SALT. optics are superbly well made frames with a style that is perfectly on-trend.

With SALT. green is never just green - its 'olive gradient' or 'tweed moss' and it's stunning.

Seeing Red?

Last week we took a peek at some fabulous blue eyeglasses that may have made you rethink what colours will work for you.

This week it's reds turn...

ic! berlin - Nameless

A true vibrant, bold red - ic!berlin 'Nameless' combines a powerful colour and shape. Not for the faint of heart this frame is a real head-turner.  Very often when choosing glasses people may shy away from the bolder and more vibrant colours, thinking "I can't wear that".  It is not until you try the frame on, though, that you get a real sense of how the colour works for you.  The bold and dramatic Nameless completely works if you are brave enough to try it on:

Another way that the brightness of the frame can be altered is with the finish of the material, take Dasha for example:

SALT. - Dasha

Precise finishing, a soft matte tone and a combination of red and black makes this SALT. frame  perfectly wearable as either an ophthalmic frame or sunglasses.  The warmer colours incorporated in this frame natural complement many skin tones and creates a bold, yet professional, look.

Rock Optika - Blue Note

Solid style, solid construction Rock Optika knocks it out of the park with 'Blue Note' in Red Zeppelin. How to make a statement without saying a word. 

The strong angles complement the fiery colour of the Rock Optika model.  Release your inner rockstar when you choose this model!

Claire Goldsmith - Wing

Not ready for a full on set of red? This pair by Claire Goldsmith combines subtle architectural details with just a whisper of red throughout the inside of the frame.

Classic, elegant lines, married together with the finest quality Italian acetates and timeless craftsmanship.  A timeless model like Wing manages to be modern, while capturing a vintage spirit of bygone Hollywood glamour.

ic! berlin Boombox!

BOOM!

There you have it, explosive styling, intricate details and an attitude as fierce as the wearer.  Here red takes centre stage in the lenses, proving its versatility and vibrancy.  Big and bold this frame is completely wearable ... if you dare!

Interviews with a designer ... David Rose - designer at SALT. Optics

At any of the international exhibitions we attend one of the greatest joys is in the discovery of new companies and those hidden gems which you were not aware of before.  SALT. were exactly one of those discoveries, we first met them at New York in April 2013 - Wow!

SALT.'s mission really sums up our feeling about their eyewear perfectly, "SALT. Optics is an independent
lifestyle company that creates premium handcrafted eyewear for people who like simple things made well."  To say that SALT. eyeglasses are made well is a huge understatement, quite simply their quality is unsurpassed.

In Paris this year we met with SALT. again to see their new collections and to find out even more about their company.  Designer David Rose was attending Silmo and it was too good an opportunity to miss, therefore, we are pleased that our next interview in this series is with David.

Here's our interview with David:

 What was your inspiration to become an eyewear designer?

Good question, while my surfing career was coming to an end, I picked up a warehouse gig with OSA (Optical Shop Aspen).  After about a week it was apparent that I was falling in love with eyewear.  I was surrounded by amazing brands and an array of different frame shapes, sizes, materials and applications.  Seeing all this was super positive and for years I just soaked everything up like a sponge.  Then in 2002 I was lucky enough to spend sometime working at Oliver Peoples and handle their production and manufacturing.  Although I never designed anything at OP, it was an exciting time to work closely with Larry and Patty in their design studio to find out whats coming up next, listen to their ideas about fashion and trend, as well as picking up on valuable reference points on why a DBL or temple length should be shortened or lengthened.  Then in 2006 I connected with Salt Optics through and old relationship with Ron Smith and have since been handling all their design and manufacturing.  Its been a fun and exhausting 16 years, but I wouldn't change it for the world.    

Harlan

Do you have an all time favourite frame that you designed?

Probably my favorite frame right now is Harlan.  I love the profile and
the use of Acetate and Titanium.  The vintage "line" detailing on the bridge gives the frame legacy but you can still dress this frame up or down.  I also think the color pallet and matte finishings have some staying power.








Which city would like to travel to next?

Halifax of course!

Is there a particular material that you would like working with or that you would like to work with?

Its so easy to think about using different materials or taking frames elsewhere but I really love the tradition of making hand made acetate frames in Japan.  The touch each craftsperson puts into a frame is so refreshing and authentic. The attention to detail is an investment in quality that will benefit for years to come.  Now that’s something special!

How long does the process take from initial design to finished eyewear?

It takes anywhere from 12-24 months. Some designs kinda just cross through waiting for a slot to open in the collection, like staple piece. While other might be excel excelerated because of fashion or trend.  

What influences do you draw on when creating your ranges?

I love shopping for vintage frames, especially in Japan.  I get a lot of inspiration from old catalogues of frames that aren't really made anymore.  But I feel like I get most my inspiration from experiencing the ocean, mountains and desert around southern & northern California.  Some of the culture that surrounds this area is really cool.    

Thank you David for taking the time to answer those questions.

More information about SALT. Optics can be found out here:

Website

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And of course ... by coming in to Ocean Optometry!

Interviews with a designer ... Claire Goldsmith

Earlier this year, in a New York loft, we were privileged to meet with Claire Goldsmith, so we are really pleased to be able to post her answers first in this series.  Now, we have tried to stay completely impartial in our reporting, however, Claire supplied us with digestives and haggis flavoured crisps (chips) - how can you not be impressed!

Here's our interview with Claire:




What was your inspiration to become an eyewear designer?

1966 Press Cutting

With three generations of eyewear designers in my family, and the heritage that comes with the Oliver Goldsmith brand, it was a vocation that was hard to ignore! But aside from that, I love design and the beauty in well-designed products, whether it glasses, cars or architecture.  I work alongside a fantastic design partner, Jesse Stevens, who has worked with me on the Goldsmith collections for the past 5 years. We make a good team. We tend to be on the same page with stuff and agree on the majority of things. I guess you could say we are a design team pair! I think that our healthy partnership is visible in the collection itself. I love the collaborative process of designing the way Jesse and I do.

Do you have an all-time favourite frame that you designed?

It’s hard to say – sometimes it’s hard to separate your emotions between popularity and passion, it sounds a little fickle, but if a certain frame is selling well and everyone is gushing about it, it soon becomes your favourite! It like always supporting the winning team! 
That aside, I have always been enamoured with the Carters and Irwin, they seem to encapsulate the ‘future vintage’ aesthetic I wanted to create.

Which city would like to travel to next?

I travel to a lot of cities for work – which is great fun.  But I would love the time to escape from cities and explore remote islands in Asia! I've also never been to South America so that is on the ol’ bucket list too!

Is there a particular material that you like working with or that you would like to work with?

OG was made predominately only from acetate, in fact, they were one of the first (if not THE first) companies to use it for making eyewear.   In acknowledgement to this, we have always worked exclusively with acetate.  This year is the first time that we have introduced metals, and it’s nice to have a contrasting material to add a new dimension to the collection.  There are many wonderful materials out there, and who knows what we may start producing in the future, but whatever the material we work with, I want to be confident that we are always producing the best quality frame, and to do so, I need to trust the material and the factory who produces it and this takes time. 

How long does the process take from initial design to finished eyewear?

The time can vary, but I would say an average of 6 months.  The production side of eyewear is a tough job! The devil is in the detail and that it always the hard bit to get perfect!

What influences do you draw on when creating your ranges?

I always struggle to answer this question in interviews, not because of lack on inspiration, simply because it’s never one thing, or the same thing(s).  The market obviously has an initial input; what has been selling well, what hasn’t etc., but as we all know, trends, style, what’s hot, what’s not changes on such a regular basis that I often go with my gut.  Living in London (and travelling as much as I do) I am surrounded by so many beautiful influences; art, architecture and design.  I find looking back incredibly inspirational – looking at what worked in the past and looking for ways on how I can improve on it!

Thank you Claire for taking the time to answer these questions!

More details about Claire Goldsmith eyewear can be found here:

www.clairegoldsmith.com
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and of course ... by coming in to Ocean Optometry!