Tints, mirrors, polarization and other sunwear technology

We've all become much more aware of the need to protect ourselves from the damage that the sun's UV rays can cause.  Powerful campaigns like Slip-Slap-Slop has helped to educate us to the need to make sure we take the necessary precautions.  The importance of the advice from these campaigns can not be ignored and another factor which they help raise is the need to protect our eyes as well.  When it comes to choosing sunglasses, though, the choices can seem a little bewildering.

Nikon's SunStyle lens selections

Standard tinted lenses work by absorbing a portion of the visible light going through a lens, the light allowed to pass through is what gives the colour of the tint we see.  When choosing a tint colour, there is not really a "correct" choice, it all comes down to personal preference and taking in to account when you will be wearing the glasses.

A few things to consider are that a very dark tint will be better for brighter conditions.  Coloured tints like brown, green and blue will alter the apparent colour of objects that you see, grey should not.  The darkness of the tint does not indicate the level of UV protection.

ic! berlin Boombox Noize

Slightly different from absorption tints, are mirror tints.  These tints reflect the light, rather than absorb it, and work by having a thin layer of a metal on the front surface of the lens, often combined with a standard absorption tint within the lens.  Again it is important to check for the UV protection as the reflective surface alone does not guarantee UV protection.

There are many options when it comes to mirror coatings and they can produce dramatically varying effects, dependent on the metals used and the thickness of the coatings. Sports eyewear often includes a subtle flash coating of just a minimal amount of reflectance, fashion ranges include fantastic colours to completement the frames.  Perhaps the current masters of this are ic berlin!

Another common consideration when it comes to sunglass lenses is decide if you would benefit from polarized lenses.  Polarized lenses work like standard sunglass tints, however, have a special filter in them to also remove light which is poloarized.  Sources of polarized light tend to be surfaces which reflect light, like water, snow.

Many outdoor enthusiasts enjoy the benefit of polarized lenses to help reduce distracting glare and have enhanced vision for their hobbies, however, polarized lenses are not always the best option.  Polarized lenses can create issues when trying to read the surface, for example in downhill skiing or golf.  They can also block out light from LED and LCD screens, making smartphones, tablets and even dashboard dials difficult to read.

One newer development with polarized lenses is a trend for lenses which also provide true or even enhanced colour perception.  Examples of this include the Nikon Radiance lens and the Smith Optics Chromapop lens:  

Smith Optics Chromapop

The choice between the different options can seem bewildering and it may not be easy to work out what is the best option for you.  Our best advice is to come in to Ocean and spends some time chatting with us about what you want and how you're going to use your glasses and we'll help guide you through the choices.  Then get outdoors and enjoy the summer!

New York / Vision East Expo ... The Revenge!

After so many wonderful days of eye geekery, it was definitely time to head home.  Day six was done, we had finished with the expo, safely hopped on board the shuttle bus headed to the airport and settled down.  We traversed Manhattan on the way out and managed a last fleeting glimpse of some of the sights, Macy's, The Empire State Building, a last look down Broadway.

Then we were headed through the suburbs and staring out on the rain soaked houses and businesses.  After so many days immersed in the eye world, there is always a sense of reflection at times like this.  Our chat turns to what we had seen, what had excited us.  We talk about the new frames that we had purchased, some of the new clinical instruments.  It also gives an opportunity to discuss what we had been interested in and would earmark as a item to watch for future shows.

Soon enough we arrive at the airport and negotiate our way through check-in, security and find ourselves a quite corner in which to settle for the next few hours until our flight is ready to depart.

Gazing out we are treated to a never ending stream of taxis slowly snaking their way through to pick up new passengers.  It really is a grey and miserable day.  Then again, we were headed home.  We had dodged the bullet of the snowstorm which slammed in to Nova Scotia, the worst of the winter.  Not long to go.

Except, while we are watching the rain slowly drip down the window there is something brewing further north - an ice storm!

We start to receive news about Halifax airport having cancellations and delays due to freezing rain ... you have to be joking!  Apparently not, but our flight looks good.  The time comes to make our way to the gate - "I'm sorry, your flight has been cancelled"!  Seriously?

So it seems like our mammoth trip is not over.  We are sent to a nearby hotel, well, when hotel would be a generous definition!  There are bars on the windows, the corridors slope at an alarming angle and there is a definite sense of not being alone in your room.  You're not!  With a couple of sightings of Porcellio scaber a quickly drawn conclusion of this not going to be the best night's sleep ever is made!  It's hard to believe that we have moved from the rather wonderful Yotel to this!

Ah, well, we all survive the night and get a flight home in the morning!  Phew! What a marathon trek, but it has been so worth it.  We have some fabulous new things to bring back to Ocean, we've full of enthusiasm and energy for the days and months ahead.  With the time spent with Tom Davis our skills with being able to Couture a frame are enhanced and we are sure that people will love the ability to have a custom made frame which fits perfectly.

I hope you've enjoyed this series of blogs about Vision East Expo, New York and adventures of these two optometrists and one optician - eye geeks to the core!

New York / Vision East Expo Day 6

Wow! Our sixth day in NYC, this trip has turned into quite some marathon!

With yet more appointments, though, it was time to dig deep and find the energy and enthusiasm to keep going.  All packed up, a quick coffee and muffin at the Yotel does the trick and we head off back to the Loft to meet with Claire Goldsmith.

Classic style - OG Sunglasses

You may have seen some of our previous blogs featuring Claire, or even our YouTube video from Paris last year.  Claire has an enviable heritage in eyewear design, being a fourth generation eyewear creator, but she is not one to rest on her laurels.  With celebrities like Lady Gaga wearing her pieces, you know that you really are working with some of the best contemporary eyewear design when reviewing her collection.  More than that, though, is she is a thoroughly lovely person with a great sense of joy and independent spirit!

More caffeine fuel is added, well it would be rude not to when they have a bean to cup espresso machine on hand, we sit down to first review the ophthalmic collection.  There are many beautiful pieces to choose from and throughout the collection there is an overall sense of consistency and design elegance which comes through in the individual pieces and adds to the sense of a collection as a whole.

Then the fun really begins as we review the Oliver Goldsmith sunglass collection.  Halifax definitely has fallen in love with our OG sunglasses, so adding to them is a simple decision.  They are fun, classic, stylish and, it has to be said, sexy!  When you want to feel glamorous, nothing is better than a pair of OG sunglasses.

Time very quickly passes and it's hard to believe that our moments in the Loft are now over.  We make a last round visiting the many friends that we've come to know and can't believe that in this one space there is such an international gathering of people who all have such a passion ... such a love ... for the eyewear business.

It's not over!

Lindberg Spirit

Back to the main convention centre, we head to the Lindberg stand.  Stylish elegant, minimalist, classic and many other words which seem to capture the essence Danish design.  Visiting their stand confirms this as Lindberg always has a very unique stand that they use at exhibitions and New York is no exception.  It is a bright stand, with crisp lines, integrating hi-tech displays and radiates a sense of calm and quiet in a sea of busy-ness.  It's a pleasure to arrive there!

It seems funny sitting down with Matt, from Lindberg, almost exactly a year on since we last met.  There has been so much activity over the last year and Matt has been a steady resource for us by e-mail and telephone ensuring that we are working well with Lindberg and that they are working well for us.  While there are many other rimless eyewear ranges available, none have the quality, history and elegance of Lindberg.

We quickly update ourselves with the new models and styles available and look at what other options are available within the Lindberg collection.  It's also an opportunity to review their precious metals collection.  Not something which we currently carry, however, it is lovely to see fine eyewear made from such fine materials.

And is that it?

We have another appointment to attend, which didn't lead to us purchasing.  When we review any collection there are many different factors we have to consider and this collection is one which is right on the wire when it comes to stocking it or not.  It is perhaps unfortunate, but coming at the end of such a good show, with so many wonderful orders, it is just not to be at this time.  We will re-visit it, though.

Quite exhausted, we head to the bus for the airport.  It feels very good to be finally heading home after such long days, but we are also a little sad.  To be able to immerse ourselves in a world of eye related products, information, technology, education and enthusiasm is really wonderful feeling.  To know that it will be the Fall before we do so again, in Paris, is just a little disappointing.  To know that it will be another whole year until the next New York is very disappointing!  The life of a true eye geek is a hard one ... so stay tuned to find out just how much harder it then gets! What could possibly go wrong?!

New York / Vision East Expo Day 5

Hard to believe that this is our fifth day in NYC, this is turning into quite the marathon event.  Looking at our schedule we knew that this was going to be a busy day, we had a lot of appointments, and quite a special day - we would only be spending half of it at the actual convention centre.

Visiting the stands at the convention centre brings many great things, you inevitably see new things across all of the different sectors that make up the optometric business.  You find some amazing unexpected finds, perhaps hidden away in a smaller booth or tucked away in a corner.  You also see some tremendous showboating by some of the industry giants as they try to prove that my stand is bigger than your stand.  We could go on at some length about how awful some of these are, but that's not why we're here.  When we see these monstrosities, though, it does reassure us that we are absolutely correct to continue to forge great relationship with independent manufacturers, designers and suppliers.

This mornings hidden gem was something that we have been looking for since before we opened, and today we found the solution - literally!  We have been looking for an eyeglass cleaner spray that we were happy with for a long time, we wanted something as environmentally friendly as possible, which did a great job of cleaning and protecting your lenses and fitted our general office philosophies.  Now we have it:

Our very own 'local' eyeglass cleaner

When you now pick up your new eyewear, be sure to pick up a bottle of this spray formulated with Nova Scotia water!  The great thing is, when you have this bottle you can come back any time to get it re-filled - we want you to keep your eyeglasses looking fabulous, after all!

So, where shall we start today? With our only appointment at the show, first thing.  We love working with this supplier who creates our very own line of "by Ocean" eyeglasses for us.  These offer a great value option with frames handmade in Germany in a clean and elegant style.  We updated our selection of shapes and also added in more sunglasses - we are so confident that this winter will end!

Now, with a few hours before our rendezvous in an Airstream, we go for an explore.  This is when we found our eyeglass cleaner.  It also gave us an opportunity to look at some of the eye exam equipment.  We admit it, we are eye geeks through and through and when we are presented with a range of eye-toys it's very difficult to resist.  So, we didn't!  Dr Wilson picked up a new lens for examining the back of the eyes in great detail and we also choose some new tools to help us in our day to day eye examinations and when we have an eye emergency of some foreign matter stuck in the eye.  All of these additional tools add to both the range and quality of services we can provide in the eye care/eye health factor of our business.

Activist Eyewear

With the exploring over, it was time to head out, cross the rainy street and find a polished Airstream.  Inside were our friends Activist Eyewear.  Anthony & Mark gave us a very warm welcome and there's no denying that this is a seriously cool place to come and meet with them.  It is slightly surreal inside with the polished, curved walls creating a funfair hall of mirrors type effect, but with some cool mood lighting and groovy tunes you can get away with anything!

We love how Activist have an exquisite level of attention to detail.  There are so many subtle touches throughout the whole range and within each product that let you know you really have something special.  It really was a simple decision for us to order in more of their ophthalmic frames which people have been loving in Halifax.  Once we are done with the ophthalmic collection, we move on to their sunglasses.  Wow!

These really are fabulous, combining a sense of classic style with modern functionality, you are sure to be choosing sunglasses that not only look great but perform superbly.  Make sure you follow our Twitter and Facebook posts as we'll definitely be announcing when these arrive in our office and we suspect that they're not going to hang around for long when they do!

We shoot the breeze for a while as Anthony & Mark really are lovely people to spend time with, but with our next appointment looming soon enough it's time to head out into a rainy March day in New York.

After a short walk we arrived at the Loft - this time to do business, rather than to party.  Mind you, what a place to do business!

The sparkliest business venue ever!

The exhibitors at the Loft are perhaps some of the most exclusive eyewear ranges available, the cream of the crop.  The Loft was originally started by Bevel to try to provide a better setting to choose eyewear in and to get away from the burden of dealing with the main venue's exhibition red tape.  In so many ways, they have succeeded.  The atmosphere is relaxed and laid back, there are a wonderful collection of exhibitors and you get the sense of both open-ness and intimacy at the same time.  There does not feel any pressure to choose your selection and move on, here.

We start with meeting with Bernhard Wolf, from Rolf.  Rolf are by far the best makers of natural product eyewear globally at the moment, bar none.  With frames made from wood, stone and buffalo horn their selection is exquisite.  When choosing to carry Rolf Spectacles we knew that having a good relationship with them would be important, as a family business Rolf completely get the importance of this.  We spend time with Bernhard, review their offerings and bring ourselves up to date with all of their activities.

We then spend some time with Bevel.  Bevel is a line which we have not reviewed before, however, as they are the innovators of the Loft, it would seem rude not to.  Firstly, they are thoroughly nice people ... thoroughly!  Creative, global, caring and most of all ... nice!  So it's already looking good from the relationship point of view.  In saying that, we already had quite a lot of stock organised and some more appointments to go.  We have good lines chosen for the office already that have been working well for us, do we really need another range?

We get down to the task in hand and start to go through the range - beautiful, simply, beautiful.  Hand made in Japan, their quality is superb.  Oh, go on then, let's chose some of these, they really are wonderful.

Then we go to our final appointment - SALT.  We've been looking forward to this for quite some time, they really are a range of eyeglasses which has become a firm favourite in our office.  After meeting with all the great people of SALT., including designer David who we'd last seen in Paris, it was time to catch up with Amy - our local agent from Ontario.  We went through the new collection, you feel very special seeing the models as they have just been launched and aren't even in the market yet.

What's new for this year for us?  Sunglasses from SALT. Having found their ophthalmic frames to be such a popular range and having found their quality to be exemplary, adding the sunglasses range was an easy decision.

Some of the models are available as both sunglasses and ophthalmic frames and some are just available as one or the other.  SALT. sunnies come with quality polarized lenses as standard and we are able to put prescription lenses in all of the.

Thankfully we also managed to find some wonderful models to help us choose the sunglasses that we wanted to showcase at Ocean.

Okay, maybe it wasn't all about modelling the sunglasses, maybe it was all about just shooting the breeze with a cool California vibe while looking fabulous and feeling 100% the absolute rockstar.  They're not just sunglasses, they're a lifestyle choice, and you know it!

Did we order some?

Absolutely!

We were in New York; we were there avoiding a storm that was burying Nova Scotia in snow; we were hiding from the rain lashing down outside - but we were wearing the coolest sunglasses and in our world the sun was most definitely shining.

Our sunglasses collection.

As a final note we are very thankful for the time that all of the companies give us.  We are fairly intensive about wanting to be completely knowledgeable about the products that we carry and some of our questions are challenging.  It is important to us to know the construction techniques inside out and back to front, we want to ensure that the glasses you  choose from Ocean are second to none.

For more information about these independent eyewear ranges please see:
Activist Eyewear - http://www.oceanoptometry.ca/index.php/activist-eyewear
Rolf Spectacles - http://www.oceanoptometry.ca/index.php/rolf-spectacles
Bevel Spectacles - http://www.oceanoptometry.ca/index.php/bevel
SALT. Optics - http://www.oceanoptometry.ca/index.php/salt

The rainy day finished with a lovely Italian meal in an incredibly busy restaurant right on 7th Avenue near Central Park.  Kindly invited as guests of Allergan again, it is a great chance to catch up with both optometrist colleagues, especially from different provinces, and the professionals from Allergan.

New York / Vision East Expo Day 4

With our heads full of exciting ideas from yesterday's day long workshop and evening festivities, we got up early to prepare for our full first day at the Javits Center.  We already had a series of appointments set up for the day, with them carefully spaced out to ensure that we had time for browsing and finding new collections and interesting items which we may want to bring back to Ocean.

Cold, clear bright morning

To get us set up for the day we grab a coffee and muffin in the Yotel - seriously if you want a cool place to stay while in NYC, definitely check it out!  The big advantage for us is that it is only ten minutes walk from the Yotel to Javits Center.  Perhaps this is a draw back, though, as just as happened in Paris in the Fall we arrive too early and the exhibition isn't even open yet!  I guess we're just too keen!

Drift Eyewear

We had a nice way to ease ourself into our day with our first appointment - Drift Eyewear.  This has been a fabulous collection for us, handmade in Chicago by some really cool people.  Like, seriously cool, I wish I was them, people.

Their new collection adds to the range of classic shapes and adds in a new colour for 2014.  It may not sound a lot, but with the frames made from bio-acetate fronts and reclaimed wood temples, they really don't need to do a lot to them.  

After catching up with the good folk from Drift, it was time to further delve into the Galleria area - this is definitely one of the highlights of the trip, to spend time immersed with a myriad of designers and manufacturers from around the world.  In this one area there are the more exclusive brands like Oliver Peoples and Alain Mikli, small independent luxury brands like L.G.R. and Eye Respect and cutting edge eyewear fashionistas like ic! berlin and Mykita.

Colourful and stylish as only the Italians can

It would be tempting to choose something from everyone in this area, however, when we are considering collections we have to make sure that they are a good fit for us.  One of the things we've been looking for is to find the perfect children's range.  So many of the children's frames currently seem to be miniature versions of adult frames, rather than having been designed with children in mind.

We were excited to have found Chick Eyewear when we were in Paris and it was time to view their new range just launched a few weeks before.  WOW! They were absolutely perfect, colourful in a European way, great shapes and fabulous material and construction.  It's so nice when something falls in to place so well and these children's frames absolutely were a perfect fit.

Our next appointment was with Jason Kirk to view the Savile Row frames.  These classic frames have been handmade in London, England, since 1932.  Synonymous with Harry Potter, John Lennon, Elton John and many more celebrities, the timeless elegance and quality of the 14K gold frames is unparalleled.  We have had enquiries about these frames since the day we opened, so now was the time to make the commitment to having a selection available all the time.

Catching up with Jason is also always fun.  He has a wealth of experience in eyewear design and has been the inspiration behind leading brands for years.  He has been involved with Savile Row for almost a year, however, what is very exciting is the upcoming launch of Kirk & Kirk, his new company.  We can't wait to see these in Paris.

ic! berlin - providing gluten free glasses for the masses

Our day was almost over, but there was still more appointment, with ic! berlin.  With a DJ knocking our some great tunes and Ralph Anderl, the owner, looking splendid in red ski pants and yeti boots, you know that any visit to ic! berlin is going to be exciting!

It never disappoints.  Our patients love ic! berlin and we now have people coming from out of province to us just to choose them.  Eric is great at going through the vast collection with us, helping select the best shapes and colours to bring back to Halifax to further enhance the selection which we provide.

The day was ended with a short stroll back to the Yotel, a beautiful meal in their new restaurant where we enjoyed a tapas like approach, but with an East meets West fusion and then on to the Loft.  You'll find out all about the Loft in the next blog, but this was more like the night before the day after.  Each year the Loft holds a party, strictly by invitation and we were the lucky holders of some invitations!  The night wound down with a little light rain not spoiling the perfect New York rooftop view!

The perfect NYC rooftop skyline view - thanks to the Loft