Reviewed in Halifax Magazine!

Is this a little surreal?  We are blogging about featuring in a blog!!

Halifax Magazine's shopping blogger, Nicole Trask, recently came to visit when a friend was looking for new glasses.  Although she was just there to help her friend, she couldn't resist an opportunity to review Halifax's newest optometry office.

Here's a link to her article: http://halifaxmag.com/2013/07/blog/an-ocean-view/

Thanks for the review, we were incredibly proud of it!

Paint What Matters - Scientific Significance

Title:     Paint What Matters – A Blowers Street Flashbulb moment.

Abstract:
The excitement caused by the Paint What Matters win for Halifax has led to some interesting research into the thought process and outcome of voting for local voters.

It is often considered a flashbulb moment of society when a single event causes the mutual coming together of a large network of thought processes, emotions and lives around a single occurrence.  With the support for Paint What Matters generated by the videos by Mayor Mike Savage, which attained a viral status on YouTube and social media, and the subsequent win for Halifax for a streetscape makeover the potential for such a flashbulb moment was upon us.

The further decision by Halifax Regional Municipality to further the contest fever by adding in a new vote to decide which street would benefit from the makeover then our flashbulb moment was truly created.  It was at this point that our researchers choose a random location within the HRM to ask a random group of people to undertake both a short survey and also to ask them some further open ended questions.  The results quite clearly show that the consensus over a single winning street has been achieved and that those who share the consensus gain within their lives.

Method:

A random location was chosen (for this experiment we chose Ocean Optometry’s office on Blowers Street, Halifax).

A random group of people were subject to investigation, n=4.

Results:

Section 1 – Survey results

The results of the survey questions are shown as below:

1 – Question: Have you voted daily in the HRM “Paint What Matters survey”?
      Results:        Yes    100%        No    0%

2 – Question: Did you vote for Blowers Street?
      Results:        Yes    100%        No    0%

3 – Question: Do you feel that your vote for Blowers Street has made you a better person within yourself?
      Results:        Yes    100%        No    0%

4 – Question: Do you feel that your vote for Blowers Street has made you a more admirable person to people you meet?
      Results:        Yes    100%        No    0%

5 – Question: Would you recommend everyone else to also vote for Blowers Street?
      Results:        Yes    100%        No    0%

Section 2 – open question responses, a selection of responses are quoted

1 – Question: Has anything positive happened in your life since you started to vote for Blowers Street?
     

      Responses:

• • “Since voting for Blowers Street, I really feel like my life has turned around and I have the ability to win friends and influence people”
  • “I have noted that since voting for Blowers Street my hair has been glossier and easier to manage”
  • “Nothing really, however, I do know that my friend who didn’t vote has just been deserted by their dog.  It was almost as though the animal knew and was embarrassed; I’m not taking that risk!”
  • “I can’t really say that it is necessarily connected, but the  Ferrari parked outside wasn’t there before I started voting for Blowers Street, just saying”

2 – Question: Would you recommend for other people to also vote for Blowers Street?
   

      Responses:

• • “With this kind of positive energy, people would have to be mad to not vote for Blowers Street!”
  • “If they want to look beautiful and attractive, then YES!”
  • “I don’t think that we could categorically say that not voting for Blowers Street would necessarily mean that something bad would happen to them, however, I would caution them that if they did not choose to vote for Blowers Street they may want to make sure that their affairs were in order.”
  • “Feeling the love, voting for Blowers, it’s where it’s at”

Conclusion:

It is quite obvious to perceive the positive outcomes from voting for Blowers Street in HRM Paint What Matters street selection.  While individual benefits from voting may vary compared to the results seen in this research, the only conclusion that we can draw is that to vote for any other location would appear to be quite perilous.

While trying to understand the decision making process better, we asked a forensic artist to interpret the vision of our subjects while on the HRM’s Paint What Matter’s website, here are the images:

Image 1	Image 2
Image 3	Image 4

So, in conclusion, vote daily and vote for Blowers Street! http://www.halifax.ca/surveys/paintwhatmatters.html


We would also like to apologise to anyone who has been upset by the forensic artist’s images!
We would also like to reassure people that this scientific article has no bearing on real science at all!

Main Street Matters

It is great news that Halifax is one of the twenty winners in North America to get a three block makeover thanks to Benjamin Moore.  The campaign to help win in this competition was no doubt helped by Mayor Mike Savage starring in some YouTube videos which gained the cult status of "going viral" and spreading the word about the competition and Halifax's desire to win.  You can see one of the videos here:


Well done!

Winning the competition gets us past the first hurdle, but now the streets to benefit from the makeover have to be decided and we are really excited to see our very own Blowers Street listed as one of the possibilities.  So it is time to vote again and, here at Ocean, we'd be really grateful if you would vote for Blowers Street.
The Halifax website for voting is here: http://www.halifax.ca/surveys/paintwhatmatters.html and you can vote once a day until the 19th of July.

So, come on, let's make this happen for Blowers Street!!

Press Release - Slow Food Eyeglasses come to Halifax

Ocean Optometry, Halifax (July 02, 2013) - Eyeglasses, like many other products, can often travel thousands of miles before arriving at the final retailer for sale. A more environmentally responsible alternative has arrived at Ocean Optometry.

 “When we first met with Drift Eyewear and were introduced to the range, we were blown away by the ethos of the company and the ingenious design solutions at which they have arrived,” commented Dr. Euan McGinty.  Drift Eyewear’s hand-made frames have created a unique solution in eyeglasses combining a natural acetate front and timber sides.  The frames take their design ingenuity from the architectural world as well as from nature.

“While wooden frames aren’t new”, optician Michael Bonang added, “Drift’s solution has allowed for the combining of more fragile reclaimed or sustainably sourced woods with perfectly managed weight distribution throughout the frames. This makes the frames comfortable and well-fitting”.

Drift Eyewear frames have an acetate front, definitely the look of the season, and timber sides.  “We felt that these frames also provided a great connection with the Maritimes”, said Dr. John Wilson, “There are several different options for the temples. I t was great to see a maple wood option and we were incredibly excited by the range called 12 Meter which uses reclaimed boat timbers”.

Ocean Optometry is an independent optometry office recently opened on Blowers Street in downtown Halifax.  Working with other independent companies is incredibly important to their business and Drift Eyewear is a perfect fit for this philosophy.  Being pioneers in eyewear fashion, Ocean Optometry is delivering options which have never before been available, not just within the HRM, but the across the whole of Atlantic Canada.  Assistant Erin Hensler explained, “Drift Eyewear supplies only a few retailers in the whole of Canada and none east of Ontario.  From initial order to arrival, we have waited almost three months for these frames, but when you are selecting a hand-made, small-run speciality product it is definitely worth the wait.”

The range is available to view at:

Ocean Optometry

5240 Blowers Street
Halifax
Tel: (902) 446-4470
ww.oceanoptometry.ca

Do you stock Ray-Ban?

This is a question that we hear in Ocean Optometry a couple of times a week and the simple answer is "No".

Of course, there is a great more detail to the answer than just those two letters and perhaps it would be best to give the complicated answer, rather than just the simple answer.

It is undoubtable that Ray-Ban is a popular eyewear brand, just as D&G, Prada, Versace and others have become.  Compared to some other fashion brands, likes those others mentioned, Ray-Ban is slightly different in that it has a heritage in eyewear and ophthalmic optics.  It has long been associated with fashion since its launch in 1939 and Ray-Ban classics like the Wayfarer, the Clubmaster and the Aviator have been popular with celebrities of music and screen throughout the decades.  It would be difficult to imagine the Blues Brothers poster without the classic sunglasses in it!

Ray-Ban was sold by its founding company, Bausch & Lomb, to the Italian Luxottica Group in 1999 and the brand has since been successfully re-launched and expanded to include ophthalmic frames as well as sunglass frames.  The success of having the power of the huge parent company behind them has been undoubtable and if you simply look around at any current eyeglass wearers you are sure to see a good number of them will have the Ray-Ban italicised logo on the side of their frames.

So being a trendy and stylish office you may think that we would be excited to have a hugely popular and current brand amongst the frames that we stock, not to mention that it would be a commercially obvious choice, but we are not.

If you go into virtually any eyewear office you can choose from a selection of Ray-Ban glasses, surf to many websites and the choice seems to be endless.  To our eyes, Ray-Ban has become somewhat generic and perhaps lacking in any sense of style, fashion or individualism.

So, if we get asked the question "Do you stock Ray-Bans?" our reply is, "Did you have a particular shape or style of frame in mind?".  More often than not, when someone is looking for Ray-Bans they have a particular image in their mind of a style of frame or a particular look.  Taking some time to find out what is the perfect solution for any individual is the only sure-fire way to achieve this and produce a beautiful pair of glasses that surpass the original desire of the Ray-ban seeker; surpass it with a sense of style, flair, elegance and most importantly individualism.

Be yourself, not a brand.